customer-story-engine

customer-story-engine is a skill for Claude Code from adam-lagerhausen/b2b-marketing-skills. It costs 38 tokens per session (2,226 once invoked), scanned A, original, MIT.

A writing workflow for collecting real customer experiences and turning them into clear business stories.

In plain words
What is it for?
It helps create story briefs, case studies, website posts, one-page PDFs, interview questions, and sales material based on customer outcomes.
Why use it?
It removes the guesswork of turning scattered interviews, sales notes, or support details into believable proof. It helps keep customer claims tied to real events and results.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the b2b-marketing-skills plugin — 9 skills shipped together

Good fit It helps create story briefs, case studies, website posts, one-page PDFs, interview questions, and sales material based on customer outcomes.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/adam-lagerhausen/b2b-marketing-skills/customer-story-engine
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add adam-lagerhausen/b2b-marketing-skills --skill customer-story-engine
Clone the repo
git clone --depth 1 https://github.com/adam-lagerhausen/b2b-marketing-skills

Made for: Claude Code.

Or install b2b-marketing-skills, the plugin that ships this one along with the rest of its 9 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-story-engine

README.md
[![agentmods](https://agentmods.dev/badge/skills/adam-lagerhausen/b2b-marketing-skills/customer-story-engine/github.svg)](https://agentmods.dev/skills/adam-lagerhausen/b2b-marketing-skills/customer-story-engine)
Your own site
<a href="https://agentmods.dev/skills/adam-lagerhausen/b2b-marketing-skills/customer-story-engine"><img src="https://agentmods.dev/badge/skills/adam-lagerhausen/b2b-marketing-skills/customer-story-engine/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-story-engine

Your own site · 80×15
<a href="https://agentmods.dev/skills/adam-lagerhausen/b2b-marketing-skills/customer-story-engine"><img src="https://agentmods.dev/badge/skills/adam-lagerhausen/b2b-marketing-skills/customer-story-engine.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 38 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,226 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00038 $0.02226
Opus 5 $0.00019 $0.01113
Sonnet 5 $0.00008 $0.00445
Haiku 4.5 $0.00004 $0.00223

Measured 12d ago against content hash cf932e51836c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

customer-story-engine scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-story-engine/SKILL.md · 298 lines

How it starts

The opening of the file, as written. The whole thing — 298 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Story Engine

When to use

Use this skill when you need to turn a customer sale, renewal, implementation, interview, support note, or founder/sales anecdote into a credible customer story.

Use it for:

  • Capturing a story after every sale or meaningful customer outcome
  • Turning past customer notes into usable proof
  • Preparing customer interview questions
  • Creating a website customer story
  • Creating a one-page customer-story PDF for sales
  • Building sales proof from true before/after examples
  • Finding better messaging from real customer situations

Core belief: stories sell better than claims. A customer story beats twenty product pages when it shows a real person facing a real problem, making a change, and getting a tangible result.

ADI Marketing principle: "We tell true stories to the right people at the right time."

Inputs

Ask for or infer the following:

  • Company, product, or service being sold
  • Customer type, role, and situation
  • The old make-do process before buying
  • The trigger: the specific event that made them call, act, or finally decide
  • What the product or service changed
  • The tangible result: money saved, flight saved, fuel sale protected, time saved, risk reduced, peace of mind, or another real outcome
  • Direct customer quotes or plain-language notes
  • What can and cannot be claimed publicly
  • Customer permission status, if known
  • Desired output: story brief, case study, one-pager, website post, sales proof, or interview guide

If proof is thin, still create the story structure, but label gaps clearly. Do not invent numbers, quotes, outcomes, logos, names, timelines, or customer permission.

Story capture questions

Use these questions in an interview, follow-up email, sales handoff, or internal debrief.

1. Situation: what was happening before?

  • What was the old way of doing this?
  • What tools, spreadsheets, calls, texts, sticky notes, manual steps, or workarounds were involved?
  • Who had to coordinate the work?
  • What usually went fine?
  • Where did the old way get messy, slow, risky, expensive, or stressful?
  • What did the customer tolerate because it was familiar?

Read the full file on GitHub · 298 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 298 lines · 38 tokens per session scan A cf932e51836c

Subscribe to this mod's changes

customer-story-engine is a skill published in the GitHub repository adam-lagerhausen/b2b-marketing-skills (5 stars, last pushed 2mo ago), licensed MIT. It adds 38 tokens to every session and 2,226 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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