customer-journey-mapper

customer-journey-mapper is a skill for Claude Code, Codex from OneWave-AI/claude-skills. It costs 65 tokens per session (759 once invoked), scanned A, original, MIT.

A tool that maps how a customer moves from first learning about a product to recommending it to others. It records each stage, contact point, feeling, problem, opportunity, and related measure in a customer-journey.md file.

In plain words
What is it for?
Use it to plan onboarding, review customer experience, identify where people may leave, or improve marketing and product touchpoints. It covers awareness, consideration, decision, onboarding, retention, expansion, and advocacy.
Why use it?
It turns scattered customer-experience observations and research into one structured view, making onboarding problems, churn risks, and improvement opportunities easier to find.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: model in frontmatter.

Good fit Use it to plan onboarding, review customer experience, identify where people may leave, or improve marketing and product touchpoints. It covers awareness, consideration, decision, onboarding, retention, expansion, and advocacy.

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Install with agentmods
npx agentmods add skills/onewave-ai/claude-skills/customer-journey-mapper
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add OneWave-AI/claude-skills --skill customer-journey-mapper
Clone the repo
git clone --depth 1 https://github.com/OneWave-AI/claude-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey-mapper

README.md
[![agentmods](https://agentmods.dev/badge/skills/onewave-ai/claude-skills/customer-journey-mapper/github.svg)](https://agentmods.dev/skills/onewave-ai/claude-skills/customer-journey-mapper)
Your own site
<a href="https://agentmods.dev/skills/onewave-ai/claude-skills/customer-journey-mapper"><img src="https://agentmods.dev/badge/skills/onewave-ai/claude-skills/customer-journey-mapper/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey-mapper

Your own site · 80×15
<a href="https://agentmods.dev/skills/onewave-ai/claude-skills/customer-journey-mapper"><img src="https://agentmods.dev/badge/skills/onewave-ai/claude-skills/customer-journey-mapper.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 65 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 759 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00065 $0.00759
Opus 5 $0.00032 $0.00380
Sonnet 5 $0.00013 $0.00152
Haiku 4.5 $0.00006 $0.00076

Measured 12d ago against content hash a359cbfc127d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

customer-journey-mapper scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

customer-journey-mapper/SKILL.md · 51 lines

How it starts

The opening of the file, as written. The whole thing — 51 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Mapper

Produce a comprehensive, actionable customer journey map spanning every stage from initial awareness through long-term advocacy.

Contents

  • references/journey-stages.md — the seven stages and the dimensions to analyze for each
  • references/output-template.md — exact structure for the generated customer-journey.md
  • references/mermaid-diagrams.md — both required Mermaid diagrams and the satisfaction scoring guide
  • references/examples.md — invocation examples, research protocol, and ambiguity handling

Workflow

  1. Collect inputs. Gather Product/Service, Target Persona, Touchpoints (optional), and Channels. When any are missing, infer reasonable values and document the assumptions at the top of the output. Ask one clarifying question only when the product type is genuinely unclear.

  2. Research context. Use WebSearch to ground the map in real reviews, complaints, competitor comparisons, and industry patterns. See references/examples.md for the research protocol.

  3. Map all seven stages. Build a detailed stage-by-stage analysis covering Awareness, Consideration, Decision, Onboarding, Retention, Expansion, and Advocacy. See references/journey-stages.md for the dimensions to cover per stage.

  4. Identify opportunities. Surface pain points, emotional states, and improvement opportunities at every stage. Include honest friction even in generally positive stages, and cross-reference how one stage's issues create downstream effects.

  5. Generate the deliverable. Write customer-journey.md to the current working directory following references/output-template.md. Include both Mermaid diagrams per references/mermaid-diagrams.md.

Required Inputs

Input Description Example
Product/Service What is being sold or offered "B2B SaaS project management tool"
Target Persona Who the primary customer is "VP of Engineering at mid-market companies, 200-1000 employees"
Touchpoints Known interaction points (optional) "Google search, blog, demo request, sales call, onboarding email sequence"
Channels Active marketing/sales/support channels "Website, email, LinkedIn, phone, in-app, Slack community"

Read the full file on GitHub · 51 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 51 lines · 65 tokens per session scan A a359cbfc127d

Subscribe to this mod's changes

customer-journey-mapper is a skill published in the GitHub repository OneWave-AI/claude-skills (291 stars, last pushed 1mo ago), licensed MIT. It adds 65 tokens to every session and 759 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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