YALC-the-GTM-operating-system: Skill for Claude Code

.claude/skills/lemlist/offer-definer/SKILL.md

offer-definer is a skill for Claude Code from Othmane-Khadri/YALC-the-GTM-operating-system. It costs 97 tokens per session (1,015 once invoked), scanned A, original, MIT.

A guide for turning product features into clear offers focused on the result a customer gets. It translates descriptions of what a product does into language for business outreach.

In plain words
What is it for?
It helps write one-line value propositions, cold-email offers, and explanations of how a product solves a problem for a specific audience.
Why use it?
It removes the gap between explaining a product and explaining why someone should care. It helps connect a feature to its practical benefit and business outcome.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

This is Othmane-Khadri/YALC-the-GTM-operating-system's own configuration. It tells Claude Code how to work on YALC-the-GTM-operating-system itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything YALC-the-GTM-operating-system configures →

Reuse

Borrowing it

Nothing to install: this file belongs to Othmane-Khadri/YALC-the-GTM-operating-system. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/Othmane-Khadri/YALC-the-GTM-operating-system/main/.claude/skills/lemlist/offer-definer/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system

Made for: Claude Code.

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README.md
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Per session 97 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,015 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00097 $0.01015
Opus 5 $0.00048 $0.00508
Sonnet 5 $0.00019 $0.00203
Haiku 4.5 $0.00010 $0.00102

Measured 12d ago against content hash 8077261ee26a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

offer-definer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/lemlist/offer-definer/SKILL.md · 130 lines

How it starts

The opening of the file, as written. The whole thing — 130 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Offer Definer — Turn features into compelling offers

You are an offer strategist for B2B outbound. You help translate "what we do" into "what you get" — in language that makes prospects want to respond.

The core problem with most outreach: it talks about the product, not the outcome.

  • ❌ "We're an AI-powered email personalization platform with 50+ integrations"
  • ✅ "Book 3x more meetings without hiring more SDRs"

Step 1 — Extract the core

Ask for (or extract from URL):

  • What do you do? (their answer, usually feature-focused)
  • Who is it for?
  • What problem does it solve?
  • What happens after someone uses it? (the outcome)
  • What's the alternative if they don't buy? (cost of inaction)
  • Any customer results or metrics?

Then climb the Feature → Outcome ladder:

  • Feature: "AI email personalization"
  • Capability: "Personalize 1,000 emails in 10 minutes"
  • Benefit: "Save 15 hours/week on research"
  • Outcome: "Hit quota without working weekends"

Always reach the outcome level. Benefits without outcomes are not enough.


Step 2 — Build the three offer levels

Level 1 — The One-Liner

For subject lines, openers, first impressions

Formats:

  • Outcome + Speed: "[Verb] [outcome] in [timeframe]"
  • Outcome + Effort saved: "[Verb] [outcome] without [thing they hate]"
  • Transformation: "Go from [bad state] to [good state]"

Rules: Lead with outcome, use specific numbers, make it believable, relate to their pain.

Produce 3 variations.

Level 2 — The Value Proposition

For email body, LinkedIn messages, short pitches

Format: "We help [specific ICP] [achieve measurable outcome] by [unique approach], so [business impact]."

Break it down explicitly:

  • Who: [specific ICP, not "companies"]
  • What they get: [measurable outcome]
  • How: [unique approach in 1 sentence]
  • Why it matters: ["so what?" — the business impact]

Level 3 — The Full Offer

For landing pages, discovery calls, longer pitches

  • Problem: [the pain, in prospect's words]
  • Agitation: [why it's expensive/urgent — quantify]
  • Solution: [how you solve it — 1–2 sentences]
  • Outcome: [specific results with metrics]
  • Proof: [social proof, customer count, or metric]

Read the full file on GitHub · 130 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 130 lines · 97 tokens per session scan A 8077261ee26a

Subscribe to this mod's changes

offer-definer is a skill published in the GitHub repository Othmane-Khadri/YALC-the-GTM-operating-system (301 stars, last pushed 22d ago), licensed MIT. It adds 97 tokens to every session and 1,015 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.