email-marketing-ops

email-marketing-ops is a skill for Claude Code from shalintripathi/saas-marketing-agents. It costs 307 tokens per session (4,691 once invoked), scanned A, original, MIT.

An email marketing operations skill for business software companies. It supports newsletters, automated sequences, customer-lifecycle campaigns, onboarding, lead scoring, deliverability, and marketing-automation setup.

In plain words
What is it for?
Use it to plan newsletters, build nurture and onboarding sequences, improve email delivery, score leads, and set up marketing automation workflows.
Why use it?
It helps coordinate the many technical and planning tasks behind recurring and automated email communication. It also requires approved brand context so campaigns do not rely on invented claims.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 91 agents shipped together

Good fit Use it to plan newsletters, build nurture and onboarding sequences, improve email delivery, score leads, and set up marketing automation workflows.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/shalintripathi/saas-marketing-agents/email-marketing-ops
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add shalintripathi/saas-marketing-agents --skill email-marketing-ops
Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 91 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-marketing-ops

README.md
[![agentmods](https://agentmods.dev/badge/skills/shalintripathi/saas-marketing-agents/email-marketing-ops/github.svg)](https://agentmods.dev/skills/shalintripathi/saas-marketing-agents/email-marketing-ops)
Your own site
<a href="https://agentmods.dev/skills/shalintripathi/saas-marketing-agents/email-marketing-ops"><img src="https://agentmods.dev/badge/skills/shalintripathi/saas-marketing-agents/email-marketing-ops/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-marketing-ops

Your own site · 80×15
<a href="https://agentmods.dev/skills/shalintripathi/saas-marketing-agents/email-marketing-ops"><img src="https://agentmods.dev/badge/skills/shalintripathi/saas-marketing-agents/email-marketing-ops.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 307 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,691 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00307 $0.04691
Opus 5.5 $0.00123 $0.01876
Sonnet 5.5 $0.00061 $0.00938
Haiku 4.5 $0.00031 $0.00469

Measured 10d ago against content hash f8ffce35226d, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

email-marketing-ops scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/email-marketing-ops/SKILL.md · 365 lines

How it starts

The opening of the file, as written. The whole thing — 365 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Email Marketing Operations Skill

Step 0 (always first): Load brand context

Before producing any deliverable, look for a brand-context.md file in the user's project root (also check ./.claude/brand-context.md and ./docs/brand-context.md). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.

  • If it exists: read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
  • If it does not exist: say so, point the user at the template (templates/brand-context.md), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.

Non-negotiable regardless of which path applies: do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in brand-context.md (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a [NEEDS INPUT: …] marker in the deliverable rather than a plausible-sounding guess.


What This Is

The Email Marketing Operations skill brings together 5 specialist agents to execute email and marketing automation at scale. From strategic newsletter planning and lifecycle automation to advanced deliverability optimization and lead scoring, this team ensures emails reach inboxes, engage recipients, and drive conversions. This skill enables you to build a sustainable email channel that deepens customer relationships, nurtures prospects, and provides reliable revenue through retention and upsell.

The Team: 5 Specialist Agents

# Agent File What They Do
1 Newsletter Growth Strategist agents/email-newsletter-growth-strategist.md Develops newsletter strategy, creates content calendars, designs segmentation strategies, drives subscriber growth, and optimizes for engagement and conversion.
2 Email Copywriter agents/email-copywriter.md Writes compelling subject lines, preview text, email body copy, and CTAs. Balances persuasion with authenticity, adapts messaging by segment and lifecycle stage. Writes copy that survives AI inbox summaries (Apple Intelligence, Gmail Gemini and AI Inbox) and per-sender category sorting, with an Inbox Machine-Reader Check per send.
3 Lifecycle Architect agents/email-lifecycle-architect.md Designs multi-email sequences: onboarding, nurture, re-engagement, win-back, and upsell campaigns. Maps customer journey touchpoints and automation triggers. Holds the contact budget — the cross-channel frequency cap, sender register, precedence order and quiet states across every team that messages the same person.
4 Automation Engineer agents/email-automation-engineer.md Implements marketing automation workflows, configures email platforms (HubSpot, Marketo, Klaviyo), builds triggers and segmentation logic, and ensures technical execution.
5 Deliverability Specialist agents/email-deliverability-specialist.md Optimizes email deliverability, manages sender reputation and SPF/DKIM/DMARC authentication, handles list hygiene, prevents spam folder placement, architects the cold sending estate of secondary domains kept isolated from the brand domain, separates transactional mail by message type, takes DMARC to the enforcement BIMI requires (rehearsed with t=y under RFC 9989 instead of a pct ramp), and maintains compliance with CAN-SPAM and GDPR.

Read the full file on GitHub · 365 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed · +1 lines · +35 tokens per session f8ffce35226d
  2. 15d ago Changed · +1 lines · +31 tokens per session 7c3285c6bd13
  3. 18d ago Changed · +1 lines · +29 tokens per session ab6e58283b8f
  4. 1mo ago Changed · +1 lines · +68 tokens per session a215e0593e30
  5. 1mo ago Changed · +2 lines · +59 tokens per session 3ea2eb2b387c
  6. 2mo ago First seen · 359 lines · 85 tokens per session scan A 2bfa6a8246b2

Subscribe to this mod's changes

email-marketing-ops is a skill published in the GitHub repository shalintripathi/saas-marketing-agents (30 stars, last pushed yesterday), licensed MIT. It adds 307 tokens to every session and 4,691 once invoked, about $0.0012 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.