Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add swan-gtm/gtm-skills --skill ads-campaign-planninggit clone --depth 1 https://github.com/swan-gtm/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/swan-gtm/gtm-skills/ads-campaign-planning)<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/ads-campaign-planning"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/ads-campaign-planning/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/ads-campaign-planning"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/ads-campaign-planning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00032 | $0.00416 |
| Opus 5.5 | $0.00013 | $0.00166 |
| Sonnet 5.5 | $0.00006 | $0.00083 |
| Haiku 4.5 | $0.00003 | $0.00042 |
Grade A, and why
ads-campaign-planning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
What it actually says
Campaign Planning & Execution
"Prepare to plan or plan to fail." Taking the time to map out campaigns before launching makes execution 10x easier.
4 Essential Elements of Any Campaign Plan
-
Campaign Names & Objectives: How you'll name campaigns (naming convention) and their purpose. How you name campaigns dramatically affects your ability to report in the future. Follow a consistent naming convention.
-
Channels & Budget: How much budget is available and which channels to invest in.
-
Locations & Targeting: What locations you're focusing on and how you'll target your ideal customer (reference the ad persona document).
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Creative & Copy: How you'll design creative and write messaging that resonates.
There are nuances by channel (e.g., Google = keywords, LinkedIn = audiences) but the overall process is the same.
Naming Convention Best Practice
Use the 5-Stage Demand Engine to inform your naming convention. Structure: [Region][Stage][Awareness][Objective][Persona]
Example: NA_Capture_SolutionAware_Prospecting_ProductManagers
Execution Options
Option 1 - DIY
- Use bulk import options and power editors (e.g., Google Ads Editor) for launching 10+ campaigns
- Campaign plan templates can be formatted for bulk import into LinkedIn and Google Ads
Option 2 - Outsource
- If you have money but not time, outsource to an internal performance marketing resource or hire an agency/contractor
- Start by asking your network for referrals before using freelancing sites like Upwork or MarketerHire
Key Takeaway
Keep your plans simple and repeatable. Regardless of how well-thought-out a plan is, it doesn't mean anything until it's actually launched.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 45 lines · 32 tokens per session scan A 9ecb11e0ff3c
ads-campaign-planning is a skill published in the GitHub repository swan-gtm/gtm-skills (221 stars, last pushed 8d ago), licensed MIT. It adds 32 tokens to every session and 416 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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