ads-scaling-quadrant

ads-scaling-quadrant is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 34 tokens per session (707 once invoked), scanned A, original, MIT.

A framework for deciding how to increase paid advertising results across audiences, locations, ads, objectives, and bids. Horizontal scaling means expanding across campaigns; vertical scaling means raising the budget of existing campaigns.

In plain words
What is it for?
Use it to decide whether to expand audiences, enter new regions, create new ads, or change campaign objectives and bid strategies.
Why use it?
It gives you a way to choose where to make changes instead of simply spending more on whatever is currently working.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to decide whether to expand audiences, enter new regions, create new ads, or change campaign objectives and bid strategies.

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Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/ads-scaling-quadrant
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill ads-scaling-quadrant
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-scaling-quadrant

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/ads-scaling-quadrant/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/ads-scaling-quadrant)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/ads-scaling-quadrant"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/ads-scaling-quadrant/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-scaling-quadrant

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/ads-scaling-quadrant"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/ads-scaling-quadrant.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 34 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 707 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00034 $0.00707
Opus 5.5 $0.00014 $0.00283
Sonnet 5.5 $0.00007 $0.00141
Haiku 4.5 $0.00003 $0.00071

Measured 1mo ago against content hash da145e1fb36b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ads-scaling-quadrant scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ivan-falco/ads-scaling-quadrant/SKILL.md · 67 lines

How it starts

The opening of the file, as written. The whole thing — 67 lines — stays where its author put it; the contents beside it link to each section on GitHub.

The Scaling Quadrant Framework

Why Scaling Is Complex

Scaling is not easy - "just do more of what's working" is oversimplified. The Scaling Quadrant helps answer: how do I scale when I have no budget? Or when I have budget but no time?

The Scaling Quadrant Overview

  • X-axis = Effort (Low to High) = Horizontal Scaling (scaling across campaigns)
  • Y-axis = Budget (Low to High) = Vertical Scaling (scaling existing campaigns by raising budgets)

Four Quadrants

Quadrant Position What It Means
AU (Audiences) Top-Left (High Budget, Low Effort) Scale through audiences - increasing audience size/frequency, adding more audience segments
GEO (Geography) Top-Right (High Budget, High Effort) Scale through geography - reach new countries/regions
AD (Ads) Bottom-Left (Low Budget, Low Effort) Scale by improving ads - new creative/messaging, testing ad types
O&B (Objectives & Bids) Bottom-Right (Low Budget, High Effort) Scale by changing campaign objectives & bid strategies

When to Use Each Quadrant

Scenario 1: Have No Budget and Need to Scale

Focus on: AD and O&B (bottom quadrants)

Strategy: Improve your ads and test different campaign objectives or bidding strategies to reduce cost. If your ads convert better, that frees up budget. If you find a more cost-effective objective or bid strategy, that also frees up budget for additional volume.

Scenario 2: Have Excess Budget but No Time

Focus on: AU and GEO (top quadrants)

Strategy: Scale through audiences and targeted locations. This allows you to scale reach with the lowest campaign effort. You can leverage existing campaign assets (ads/offers) and expand reach in the shortest time.

Securing Budget from Stakeholders

Budget is the fuel that powers your paid media program. To get more, build a case that makes stakeholders as certain as possible.

Step 1: Pull the Numbers

  • Which channels are performing best? (e.g., "Google Ads drove the most opps at the lowest cost")
  • What's the overall blended trend? (e.g., "Opps increasing QoQ at X% lower cost")
  • What's the current return on investment? (e.g., "$X pipe-to-spend and X% ROI")

Read the full file on GitHub · 67 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 67 lines · 34 tokens per session scan A da145e1fb36b

Subscribe to this mod's changes

ads-scaling-quadrant is a skill published in the GitHub repository swan-gtm/gtm-skills (221 stars, last pushed 8d ago), licensed MIT. It adds 34 tokens to every session and 707 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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