advantage-plus

advantage-plus is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 39 tokens per session (2,504 once invoked), scanned A, original, MIT.

A guide to using Meta's Advantage+ automation for business-to-business software advertising. Advantage+ can automate targeting, ad placements, creative optimisation, and budget allocation, with guidance on what to constrain.

In plain words
What is it for?
Use it to compare Advantage+ with manual campaigns, configure its audience and automation layers, and understand how creative quality, budgets, and conversion data affect the setup.
Why use it?
It helps decide when Meta's automation is suitable and when manually controlled campaigns are a better fit.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to compare Advantage+ with manual campaigns, configure its audience and automation layers, and understand how creative quality, budgets, and conversion data affect the setup.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/advantage-plus
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill advantage-plus
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for advantage-plus

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/advantage-plus/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/advantage-plus)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/advantage-plus"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/advantage-plus/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for advantage-plus

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/advantage-plus"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/advantage-plus.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,504 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00039 $0.02504
Opus 5 $0.00019 $0.01252
Sonnet 5 $0.00008 $0.00501
Haiku 4.5 $0.00004 $0.00250

Measured 9d ago against content hash 989cb9a7d926, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

advantage-plus scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ivan-falco/advantage-plus/SKILL.md · 231 lines

How it starts

The opening of the file, as written. The whole thing — 231 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Advantage+ for B2B SaaS on Meta

How to use Meta's Advantage+ automation features for B2B lead generation. Covers when to use Advantage+ vs manual campaigns, setup, budget requirements, and how it interacts with ABM.


What Changed: Andromeda to Advantage+

Meta's Andromeda algorithm (deployed 2024-2025) fundamentally changed how ads are delivered:

  • Before Andromeda: Manual targeting (interests, job titles, behaviors) was the primary lever. Advertisers controlled who saw ads.
  • After Andromeda: Creative quality and conversion signals matter more than targeting. The algorithm finds your audience if your creative resonates and your tracking is clean.

What this means for B2B: The game shifted from "who do I target" to "what creative do I feed the algorithm, and what conversion data do I send back."

Advantage+ is Meta's product layer built on Andromeda. It automates targeting, placements, creative optimization, and budget allocation.


The Four Layers of Advantage+

1. Advantage+ Audience

  • Your custom audiences and lookalikes become suggestions, not hard limits
  • Meta's algorithm expands beyond your defined audiences if it predicts better performance
  • You can still provide: Custom Audiences, Lookalike Audiences, Detailed Targeting as starting points
  • Meta uses your inputs to learn patterns, then finds similar users on its own

2. Advantage+ Placements

  • Automatic placement optimization across Facebook, Instagram, Messenger, Audience Network
  • Meta selects best-performing placements dynamically
  • Manual placement selection still available but Meta pushes automation

3. Advantage+ Creative

  • AI-powered creative variations from your uploaded assets
  • Tests combinations of backgrounds, text overlays, aspect ratios
  • Adjusts creative per placement and audience segment

4. Advantage+ Campaigns (Full Automation)

  • Advantage+ Sales (formerly Shopping) - for conversion-optimized campaigns
  • Advantage+ Leads (launched February 2025) - specifically for B2B lead gen
  • Advantage+ App - for app installs
  • Fully automated: targeting, budget allocation, creative optimization, placements

Read the full file on GitHub · 231 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 231 lines · 39 tokens per session scan A 989cb9a7d926

Subscribe to this mod's changes

advantage-plus is a skill published in the GitHub repository swan-gtm/gtm-skills (153 stars, last pushed 2d ago), licensed MIT. It adds 39 tokens to every session and 2,504 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

Other skills, from other repositories

ad-campaign-analyzer

Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.

sickn33/agentic-awesome-skills · 28 tokens

google-search-ads-builder

End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds…

gooseworks-ai/goose-skills · 79 tokens

meta-ads-analyzer

Diagnose Meta Ads campaign performance and account gaps using Meta's actual system mechanics — including customer-journey coverage, Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue. Use for performance diagnosis, account audits, full-funnel or TOF/MOF/BOF gap analysis, deciding what to…

gooseworks-ai/goose-skills · 93 tokens

ad-campaign-analyzer

Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

gooseworks-ai/goose-skills · 60 tokens

competitor-ad-intelligence

Scrape competitor ads from Meta, TikTok, Google, and LinkedIn ad libraries, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad…

gooseworks-ai/goose-skills · 81 tokens

ad-angle-miner

Mine the highest-converting ad angles from customer reviews, Reddit complaints, support tickets, and competitor ads. Extracts actual pain language, competitor weaknesses, and outcome phrases that real buyers use. Outputs a ranked angle bank with proof quotes and recommended ad formats per angle.

gooseworks-ai/goose-skills · 58 tokens