founder-post-triggers-24

24 Founder Post Triggers

Credibility before traction comes from the specificity of the problem you work on, not the size of your wins. Every trigger below already happened — pick one and publish it.

Customer Evidence (6)

1. The surprising sentence — a customer line that changed your view. Verbatim.
2. The real no — the actual reason a prospect declined, not the polite one.
3. The exit reason — why someone churned, plus your read.
4. The recurring question — asked three times in support. Answer it publicly.
5. Their words, not yours — how a customer described you to someone else.
6. The unintended use — someone using it for something you never designed.

Numbers You Can Stand Behind (5)

1. Before and after — one conversion rate, one change, both figures.
2. The retention read — a churn number plus your honest diagnosis.
3. Channel cost direction — what a channel costs, and whether that is rising.
4. The failed experiment — what you tried, what it returned, what you concluded.
5. The expectation gap — forecast versus what landed.

Decisions and Reversals (5)

1. What you cut — a feature removed, and what removing it cost.
2. The reversal — a decision your team argued you out of.
3. The thing nobody used — built, shipped, ignored.
4. The pricing change — what moved, and why.
5. The deliberate no — a customer, segment, or feature you turned down.

Product as Demonstration (4)

1. Raw output — what it just produced, unedited.
2. Before and after artifact — the same task with and without it.
3. The hard part — a genuinely difficult problem, and your solution.
4. What it refuses to do — a constraint you built on purpose.

Position and Category (4)

1. The real comparison set — who buyers actually weigh you against.
2. The disagreed belief — category orthodoxy you think is wrong.
3. The loose term, defined — a vague word, made precise.
4. The unpriced change — a market shift most have not adjusted to.