Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add swan-gtm/gtm-skills --skill linkedin-adsgit clone --depth 1 https://github.com/swan-gtm/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/swan-gtm/gtm-skills/linkedin-ads)<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/linkedin-ads"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/linkedin-ads/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/linkedin-ads"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/linkedin-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00129 | $0.01409 |
| Opus 5.5 | $0.00052 | $0.00564 |
| Sonnet 5.5 | $0.00026 | $0.00282 |
| Haiku 4.5 | $0.00013 | $0.00141 |
Grade A, and why
linkedin-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 70 lines — stays where its author put it; the contents beside it link to each section on GitHub.
LinkedIn Ads Management
Orchestrator for all LinkedIn Ads tasks. Route to the correct sub-skill based on the user's request.
Methodology
This skill implements a full-funnel, 5-Stage Demand Engine approach to LinkedIn Ads that prioritizes audience precision, Thought Leader Ads, and systematic scaling through audience penetration.
Routing Logic
Determine what the user needs and load the relevant reference files:
| User Intent | Load These Files | When to Use |
|---|---|---|
| Build a new campaign plan | references/full-funnel-framework.md, references/campaign-structures.md, references/audience-sizing.md, references/bidding-strategy.md, references/launch-checklist.md |
New client onboarding, new campaign setup, media plan creation, budget allocation |
| Analyze performance data | references/benchmarks.md, references/bidding-strategy.md, references/scaling-strategy.md |
Weekly/monthly reporting, diagnosing underperformance, optimization recommendations |
| Audit an existing account | references/audit-checklist.md, references/benchmarks.md, references/audience-sizing.md |
New client audit, periodic health check, account takeover, identifying issues |
| Creative development | references/creative-strategy.md, references/copy-audit-framework.md, references/conversation-ads.md, references/document-ads.md |
Ad copy, creative briefs, format selection |
| Scaling decisions | references/scaling-strategy.md, references/bidding-strategy.md, references/audience-sizing.md |
Increasing budgets, adding campaigns, expanding audiences |
Knowledge Base
All recommendations must be grounded in the knowledge base. Before executing any sub-skill, read the relevant reference files:
| File | Contains | Read When |
|---|---|---|
| full-funnel-framework.md | TOF/MOF/BOF structure, budget allocation, timeline | Campaign planning, strategy discussions |
| audience-sizing.md | Audience size ranges, targeting rules, exclusions, job functions vs titles, splitting audiences, audience expansion models | Building audiences, reviewing targeting, scaling audiences |
| campaign-structures.md | 6 campaign group structure models, naming conventions, 5-Stage Demand Engine campaign groups framework, splitting methodology | Setting up campaign structure, scaling structure |
| launch-checklist.md | 8-part pre-launch checklist | Before launching any campaign |
| bidding-strategy.md | Bidding approach, weekly optimization, audience penetration rules, group budget optimization | Optimizing bids, weekly management, budget decisions |
| benchmarks.md | CTR/CPC/CPL benchmarks by stage | Performance analysis, setting expectations |
| creative-strategy.md | Creative by awareness stage, 12 angles with rationale, TLA strategy, templates | Creative development, ad copy |
| conversation-ads.md | Conversation ad best practices: copy, CTAs, sender, testing, TLA combo | Conversation ad campaigns, inbox messaging |
| document-ads.md | Document ad best practices: 7-slide formula, copy principles, design, audience variants | Document ad / carousel campaigns, MOF nurture |
| copy-audit-framework.md | 5-layer copy audit: accuracy, tone, structure, design, audience fit | Reviewing any ad copy before launch, quality control |
| landing-pages.md | Landing page strategy per funnel stage, Lead Gen Form optimization | Campaign planning, conversion optimization |
| scaling-strategy.md | Scaling progression (1 campaign to multiple accounts), penetration rules, 5-Stage Demand Engine campaign groups, forecasting, group budgets, objective experiments | Scaling campaigns, increasing budgets, advanced strategy |
| audit-checklist.md | Full audit checklist with priorities | Account audits, health checks |
What ships with it
14 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
- references/audience-sizing.md 15 KB
- references/audit-checklist.md 5.3 KB
- references/benchmarks.md 4.7 KB
- references/bidding-strategy.md 11 KB
- references/campaign-structures.md 36 KB
- references/conversation-ads.md 9.9 KB
- references/copy-audit-framework.md 7.0 KB
- references/creative-strategy.md 38 KB
- references/ctv-strategy.md 1.6 KB
- references/document-ads.md 6.4 KB
- references/full-funnel-framework.md 9.0 KB
- references/landing-pages.md 3.5 KB
- references/launch-checklist.md 4.9 KB
- references/scaling-strategy.md 15 KB
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 70 lines · 129 tokens per session scan A 4b4f35c32999
linkedin-ads is a skill published in the GitHub repository swan-gtm/gtm-skills (221 stars, last pushed 8d ago), licensed MIT. It adds 129 tokens to every session and 1,409 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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