Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add swan-gtm/gtm-skills --skill meta-creative-strategygit clone --depth 1 https://github.com/swan-gtm/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-creative-strategy)<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-creative-strategy"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-creative-strategy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-creative-strategy"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-creative-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00042 | $0.02658 |
| Opus 5.5 | $0.00017 | $0.01063 |
| Sonnet 5.5 | $0.00008 | $0.00532 |
| Haiku 4.5 | $0.00004 | $0.00266 |
Grade A, and why
meta-creative-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 246 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Creative Strategy for B2B Meta Ads - High-ACV SaaS
Creative is the #1 variable for Meta Ads success in B2B. Post-Andromeda, creative does double duty: it's both your ad AND your targeting signal. The algorithm uses creative engagement patterns to decide who to serve your ads to.
Core Principle: Creative IS Targeting
On Meta, the people who engage with your ads signal to the algorithm who to find more of. If your creative attracts the wrong people, the algorithm optimizes for the wrong audience. If your creative is specific enough to repel non-ICP and attract ICP, the algorithm becomes your best targeting tool.
Post-Andromeda (2025+): This matters even more. Andromeda processes creative - copy, images, video transcripts, carousels - and uses it as the primary signal for who should see your ads. Targeting inputs are suggestions; creative is the real filter.
Step 1: List Buyer Situations (Before Creating Any Ads)
Before touching design tools or writing copy, list 15-25 buyer situations your ICP faces. Each situation is a unique angle for your ads.
Example for a B2B CRM SaaS ($30K+ ACV):
- Founder who just raised Series A and needs to professionalize sales
- VP Sales fighting data hygiene problems across their team
- Sales leader whose reps spend 40% of time on manual data entry
- CRO frustrated by pipeline reporting that takes 3 days
- Revenue leader being asked by the board for better forecasting
- Sales manager whose team switched CRMs twice in two years
- VP Ops losing deals because notes aren't captured after calls
- CMO who can't prove marketing's pipeline contribution
- Sales director managing 20+ reps with no visibility into activity
- CFO asking why sales tools cost $200K/year but pipeline is still unpredictable
Why 15-25: The more situations you list, the more angles you can test. Most B2B companies test 3-4 generic concepts. The winners test 15+ specific situations and find the 2-3 that resonate with the top 5% of in-market buyers.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 246 lines · 42 tokens per session scan A 5f4854ea6b71
meta-creative-strategy is a skill published in the GitHub repository swan-gtm/gtm-skills (221 stars, last pushed 8d ago), licensed MIT. It adds 42 tokens to every session and 2,658 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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