meta-reporting

meta-reporting is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 77 tokens per session (902 once invoked), scanned A, original, MIT.

A reporting workflow for Meta ads, the advertising system used on Facebook and Instagram. It collects account and campaign results, explains what changed, and creates a shareable HTML dashboard.

In plain words
What is it for?
It helps review Meta ad performance, compare reporting periods, inspect active ad text, and produce a branded dashboard for clients or internal teams.
Why use it?
Raw advertising numbers do not show which problems need attention first. This turns measures such as spend, leads, cost per lead, and click-through rate into an operating report.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: reads .claude/ paths.

Good fit It helps review Meta ad performance, compare reporting periods, inspect active ad text, and produce a branded dashboard for clients or internal teams.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/meta-reporting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill meta-reporting
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-reporting

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-reporting/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-reporting)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-reporting"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-reporting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-reporting

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/meta-reporting"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/meta-reporting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 902 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.00902
Opus 5 $0.00039 $0.00451
Sonnet 5 $0.00015 $0.00180
Haiku 4.5 $0.00008 $0.00090

Measured 9d ago against content hash d26491af9415, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

meta-reporting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ivan-falco/meta-reporting/SKILL.md · 63 lines

How it starts

The opening of the file, as written. The whole thing — 63 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads Reporting and Dashboards

Turn raw Meta numbers into a decision. This skill pulls live performance, analyzes it against the operating system in the meta-ads skill, and renders a clean, client-ready dashboard.

What this covers

  1. Performance analysis - pull live spend, leads, CPL, CTR, CPM, reach at account and campaign level, then read it like an operator (leading vs vanity signals).
  2. Reporting - weekly or period-over-period rollups: what changed, what is working, what to fix first.
  3. Dashboards - a self-contained HTML dashboard branded with the Frontal logo, that you open in a browser or send to a client.

Scripts

Run from .claude/skills/meta-ads/scripts/ (shared client + .env) unless noted.

Task Command
Account snapshot (all KPIs, one call) python account_overview.py
Campaign performance table python get_campaign_performance.py --date-preset last_30d
Pull active ad copy (for a creative/audit read) python get_active_ads_copy.py
Branded HTML dashboard cd ../../meta-reporting/scripts && python generate_dashboard.py --date-preset last_30d

The dashboard (with your logo)

generate_dashboard.py writes a shareable HTML file: KPI tiles (spend, leads, cost per lead, CTR, CPM, reach) plus a per-campaign table, sorted by spend.

cd .claude/skills/meta-reporting/scripts
python generate_dashboard.py                          # last 30 days -> meta-dashboard.html
python generate_dashboard.py --date-preset last_7d --out weekly.html

It ships with the Frontal logo by default. It's your dashboard - rebrand it:

  • Set DASHBOARD_LOGO_URL and DASHBOARD_BRAND_NAME in .env, or
  • Pass --logo https://yourbrand.com/logo.png --brand "Your Brand".

No image API, no external service - just the Meta API and Python. Open it with open meta-dashboard.html or attach the file to an email.

How to analyze (not just report)

Reporting is describing the numbers. Analysis is deciding what to do. Always:

Read the full file on GitHub · 63 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 63 lines · 77 tokens per session scan A d26491af9415

Subscribe to this mod's changes

meta-reporting is a skill published in the GitHub repository swan-gtm/gtm-skills (153 stars, last pushed 2d ago), licensed MIT. It adds 77 tokens to every session and 902 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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