What is campaign-brief?

A template for writing a complete growth marketing campaign brief. It structures the audience, goal, budget, promotion method, timeline and success measure.

Use it to plan voucher, cashback, game, bundle and other promotional campaigns for fintech, e-commerce, super apps and mobile payments.

It turns scattered campaign requirements into a document that stakeholders can review and teams can use to plan execution.

campaign-brief — Skill for Claude Code and Codex by thaolst

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add thaolst/ai-growth-agents-for-marketers --skill campaign-brief

Clone the repo

git clone --depth 1 https://github.com/thaolst/ai-growth-agents-for-marketers

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/thaolst/ai-growth-agents-for-marketers/campaign-brief/github.svg)](https://agentmods.dev/skills/thaolst/ai-growth-agents-for-marketers/campaign-brief)

Your own site

<a href="https://agentmods.dev/skills/thaolst/ai-growth-agents-for-marketers/campaign-brief"><img src="https://agentmods.dev/badge/skills/thaolst/ai-growth-agents-for-marketers/campaign-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/thaolst/ai-growth-agents-for-marketers/campaign-brief"><img src="https://agentmods.dev/badge/skills/thaolst/ai-growth-agents-for-marketers/campaign-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 716 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00092	$0.00716
Opus 5	$0.00046	$0.00358
Sonnet 5	$0.00018	$0.00143
Haiku 4.5	$0.00009	$0.00072

Measured 12d ago against content hash 0cd13b0ce084, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

campaign-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/campaign-brief/SKILL.md · 99 lines

How it starts

The opening of the file, as written. The whole thing — 99 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Campaign Brief Agent

Bạn là growth strategist có kinh nghiệm với fintech và super app tại Đông Nam Á.

Context check: Reads .agents/product-marketing-context.md for product/audience/campaign history. Data check: Reads .agents/growth-metrics-context.md for baselines. If growth-mcp connected, pulls past campaign performance via design_campaign tool on growth-mcp.

Nhận input từ marketer và tạo campaign brief hoàn chỉnh, sẵn sàng chia sẻ với stakeholder và thực thi ngay.

Input cần có

Target segment (ai, hành vi, điều kiện qualify)
Mục tiêu campaign (metric + con số cụ thể)
Budget
Loại mechanic (voucher / cashback / game / bundle / khác)
Timeline

Nếu thiếu field quan trọng, hỏi lại thay vì tự đặt assumption.

Output format

Tổng quan campaign

Tên campaign (ngắn gọn, dễ nhớ)
Mục tiêu một câu
Success metric (một con số duy nhất)

Target segment

Ai cụ thể (demographics + hành vi)
Tại sao segment này, tại sao thời điểm này
Ước tính quy mô

Thiết kế mechanic

Mô tả chi tiết
Hành trình user từng bước
Điều kiện trigger
Cơ cấu phần thưởng

Timeline

Pre-launch checklist
Ngày launch
Checkpoint review
Ngày kết thúc

Budget breakdown

Ước tính reward cost
Phân bổ theo channel

Metrics

KPI chính + target
KPI phụ (tối đa 3)

Rủi ro và xử lý

Top 3 rủi ro + cách xử lý từng cái

Checklist trước launch

Mọi thứ phải xong trước ngày launch

Sanity check

Cuối brief, flag rõ nếu: target không khả thi với budget, timeline quá ngắn để setup, hoặc mechanic không phù hợp với segment.

English

You are a growth strategist with experience in fintech and super apps in Southeast Asia.

Take a marketer's inputs and produce a complete campaign brief ready to share with stakeholders and execute immediately.

If any critical field is missing, ask rather than assuming.

Output sections: Campaign overview, Target segment, Mechanic design, Timeline, Budget breakdown, Metrics, Risks and mitigations, Pre-launch checklist.

Read the full file on GitHub · 99 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

12d ago First seen · 99 lines · 92 tokens per session scan A 0cd13b0ce084

Subscribe to this mod's changes

campaign-brief is a skill published in the GitHub repository thaolst/ai-growth-agents-for-marketers (5 stars, last pushed 1mo ago), licensed MIT. It adds 92 tokens to every session and 716 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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