06-retention-strategy

06-retention-strategy is a skill for Claude Code, Codex from thaolst/ai-growth-prompts. It costs 0 tokens per session (4,423 once invoked), scanned A, original, MIT.

A collection of Vietnamese prompts for designing user-retention and loyalty strategies, meaning ways to encourage users to return and continue using a product.

In plain words
What is it for?
Useful for designing behavior-based triggers, reactivation vouchers, loyalty tiers, streaks, segment-specific messages, and larger loyalty programs.
Why use it?
It helps plan retention as part of a campaign instead of adding reminders only after users stop returning.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Useful for designing behavior-based triggers, reactivation vouchers, loyalty tiers, streaks, segment-specific messages, and larger loyalty programs.

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Install with agentmods
npx agentmods add skills/thaolst/ai-growth-prompts/06-retention-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add thaolst/ai-growth-prompts --skill 06-retention-strategy
Clone the repo
git clone --depth 1 https://github.com/thaolst/ai-growth-prompts

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

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README.md
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Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,423 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.04423
Opus 5 $0.00000 $0.02211
Sonnet 5 $0.00000 $0.00885
Haiku 4.5 $0.00000 $0.00442

Measured 12d ago against content hash 56a7e4c75702, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

06-retention-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

06-retention-strategy/SKILL.md · 414 lines

How it starts

The opening of the file, as written. The whole thing — 414 lines — stays where its author put it; the contents beside it link to each section on GitHub.

06 · Retention & loyalty strategy

Retention không phải là nhắc user quay lại. Là xây hệ thống để user tự muốn quay lại. Ở cấp S, retention dựa vào timing và ưu đãi đơn giản. Ở cấp M, có thể thêm layer gamification và segment-specific mechanic. Ở cấp L, xây loyalty program riêng.

Cấp độ Chiến thuật khả thi Ràng buộc
S Trigger theo hành vi, voucher tái kích hoạt In-app + owned out-app, không paid
M Loyalty tier, streak mechanic, segment-specific comm Có paid hỗ trợ kéo về, dev sprint giới hạn
L Full loyalty program, Xu economy, VIP layer Nhiều tháng dev, research, cross-functional team

Prompt 11 · Thiết kế retention loop cho campaign

Khi nào dùng: Đang thiết kế campaign và muốn có cơ chế giữ chân user ngay từ đầu, không phải chờ đến lúc họ rời đi mới can thiệp.

Retention loop cần được thiết kế ngay trong campaign,
không phải sau khi user drop off.

Cấp độ: [S / M / L / XL]
Loại campaign: [voucher drop / game / event / loyalty program / khác]
Ngân sách ước lượng: [số tiền hoặc phạm vi]

Bối cảnh:
- Mục tiêu của campaign: [tăng frequency / kích hoạt user mới / cross-sell]
- Kênh chính: [in-app push / SMS / email / paid social / in-app banner]
- User target: [new / active 30 ngày gần / lapsed >60 ngày / vip]
- Độ dài campaign dự kiến: [số ngày hoặc tuần]

Thiết kế retention loop với 3 phase:

**Phase 1 - Kick-off (Ngày 1-3)**
- User thấy gì và làm gì trong 3 ngày đầu?
- Điều gì đưa họ quay lại lần 2?
- KPI phase này: [tỉ lệ quay lại ngày 3]

**Phase 2 - Engagement (Ngày 4-14)**
- Cơ chế nào khiến user tương tác nhiều hơn 1 lần/tuần?
- Cần trigger gì (và trigger tự động được không)?
- Với [S]: chỉ in-app push + timing thông minh
- Với [M]: thêm trigger qua paid kênh nếu chi phí cho phép
- KPI phase này: [số phiên / user / tuần]

**Phase 3 - Sustain (Ngày 15+)**
- Khi nào user tự nhiên quay lại mà không cần nhắc?
- Điểm nào có thể chuyển họ từ "campaign participant" thành "habitual user"?
- Tỉ lệ giữ chân kỳ vọng ở ngày 30: [số % MAU của cohort]

Yêu cầu output:
1. Retention loop diagram (mô tả bằng text, dùng ASCII nếu cần)
2. 3 điểm quyết định quan trọng nhất trong loop
3. Cách đo mỗi phase — metric nào, dashboard nào
4. Risk: nếu loop không hoạt động, điểm fail đầu tiên là gì

Read the full file on GitHub · 414 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 414 lines · 0 tokens per session scan A 56a7e4c75702

Subscribe to this mod's changes

06-retention-strategy is a skill published in the GitHub repository thaolst/ai-growth-prompts (11 stars, last pushed 3mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 4,423 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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