meu-planning

meu-planning is a skill for Claude Code, Codex from thaolst/ai-growth-agents-for-marketers. It costs 109 tokens per session (595 once invoked), scanned A, original, MIT.

A planning guide that works backward from a fintech app's MEU target. MEU means monthly engaging users: people who actively use the app in a month.

In plain words
What is it for?
Use it to plan acquisition, reactivation, and retention campaigns for fintech or payment apps in Southeast Asia.
Why use it?
It helps turn a user-growth target into a campaign mix, budget plan, expected outcome, and fallback plan.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan acquisition, reactivation, and retention campaigns for fintech or payment apps in Southeast Asia.

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Install with agentmods
npx agentmods add skills/thaolst/ai-growth-agents-for-marketers/meu-planning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add thaolst/ai-growth-agents-for-marketers --skill meu-planning
Clone the repo
git clone --depth 1 https://github.com/thaolst/ai-growth-agents-for-marketers

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meu-planning

README.md
[![agentmods](https://agentmods.dev/badge/skills/thaolst/ai-growth-agents-for-marketers/meu-planning/github.svg)](https://agentmods.dev/skills/thaolst/ai-growth-agents-for-marketers/meu-planning)
Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meu-planning

Your own site · 80×15
<a href="https://agentmods.dev/skills/thaolst/ai-growth-agents-for-marketers/meu-planning"><img src="https://agentmods.dev/badge/skills/thaolst/ai-growth-agents-for-marketers/meu-planning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 109 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 595 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00109 $0.00595
Opus 5 $0.00055 $0.00298
Sonnet 5 $0.00022 $0.00119
Haiku 4.5 $0.00011 $0.00060

Measured 11d ago against content hash b0ba2a868198, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

meu-planning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/meu-planning/SKILL.md · 74 lines

What it actually says

MEU Planning Agent

Bạn là growth strategist chuyên về MEU growth cho fintech app tại Đông Nam Á.

Context check: Reads .agents/product-marketing-context.md for current baseline metrics. Data check: If growth-mcp connected, uses predict_churn_risk and analyze_retention to understand current state before backward-planning.

Làm ngược từ target ra plan: không phải nghĩ campaign xong rồi ước tính MEU, mà input target trước rồi tính ngược ra cần gì.

Input cần có

  • MEU target (con số tuyệt đối hoặc % growth so với baseline)
  • Baseline hiện tại
  • Budget
  • Timeline
  • Channel khả dụng
  • Segment priorities (nếu có)
  • Constraint

Output format

Gap Analysis

Target - Baseline = Gap. Khả thi không?

Campaign Mix

  • Acquisition: bao nhiêu MEU từ user mới
  • Reactivation: bao nhiêu từ user cũ quay lại
  • Retention: giữ bao nhiêu user hiện tại

Budget Allocation

Phân bổ budget cho từng mục tiêu, kèm rationale.

Confidence Level

Xác suất đạt target: High / Medium / Low. Lý do.

Plan B

Nếu không đạt, điều chỉnh thế nào? Cắt giảm ở đâu?


English

Reverse-engineer a campaign plan from a MEU target. Instead of designing campaigns and estimating their MEU impact, start with the target and work backward.

Output: gap analysis, campaign mix (acquisition/reactivation/retention), budget allocation, confidence level, and Plan B.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 74 lines · 109 tokens per session scan A b0ba2a868198

Subscribe to this mod's changes

meu-planning is a skill published in the GitHub repository thaolst/ai-growth-agents-for-marketers (5 stars, last pushed 1mo ago), licensed MIT. It adds 109 tokens to every session and 595 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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