google-ads-tracking

Google Ads Tracking

Read first:

• google-ads/references/operator-thesis.md
• google-ads/references/tracking-playbook.md
• google-ads/references/deliverable-templates.md

Read workspace if available:

• workspace/ads/account.md
• workspace/ads/goals.md
• workspace/ads/findings.md
• workspace/ads/change-log.md
• workspace/ads/learnings.md

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Data Acquisition

Connected Mode (MCP available)

Pull via the search tool on google-ads-mcp:

Primary: Conversion actions and configuration:

SELECT
  conversion_action.id,
  conversion_action.name,
  conversion_action.type,
  conversion_action.category,
  conversion_action.status,
  conversion_action.counting_type,
  conversion_action.include_in_conversions_metric,
  conversion_action.value_settings.default_value
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'

Primary: Conversion performance by action (detect duplicates/pollution):

SELECT
  conversion_action.name,
  conversion_action.type,
  conversion_action.category,
  metrics.conversions,
  metrics.conversions_value,
  metrics.all_conversions
FROM conversion_action
WHERE segments.date DURING LAST_30_DAYS
  AND conversion_action.status = 'ENABLED'
ORDER BY metrics.conversions DESC

Supplementary: Account auto-tagging status:

SELECT
  customer.id,
  customer.descriptive_name,
  customer.auto_tagging_enabled
FROM customer

Supplementary: Campaign-level conversion metrics (look for anomalies):

SELECT
  campaign.name,
  metrics.conversions,
  metrics.all_conversions,
  metrics.conversions_value,
  metrics.cost_micros,
  metrics.cost_per_conversion
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.conversions DESC

See data/gaql-recipes.md for additional queries.

Date Range Fallback

Conversion action configuration queries (no date range) always work. For conversion performance queries, if LAST_30_DAYS returns zero data, fall back to LAST_90_DAYS, then all-time. Configuration queries don't need fallback — they reflect current state regardless. Always state the date range used.