ansoff-matrix

ansoff-matrix is a skill for Claude Code, Codex from tupe12334/instinct. It costs 24 tokens per session (1,981 once invoked), scanned A, original, MIT.

A growth-planning framework that compares existing and new products with existing and new markets. Its four choices are market penetration, product development, market development, and diversification.

In plain words
What is it for?
Use it to choose whether to sell more to current customers, reach new customers, create new products, or combine both moves.
Why use it?
It makes the risks and assumptions behind a growth plan easier to see. Moving further from known products and customers generally increases uncertainty.

Skill for Claude CodeCodex

Part of the instinct plugin — 54 skills, 1 hook shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/tupe12334/instinct/ansoff-matrix
Any agent
npx skills add tupe12334/instinct --skill ansoff-matrix
Clone the repo
git clone --depth 1 https://github.com/tupe12334/instinct

Made for: Claude Code, Codex.

Or install instinct, the plugin that ships this one along with the rest of its 54 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ansoff-matrix

README.md
[![agentmods](https://agentmods.dev/badge/skills/tupe12334/instinct/ansoff-matrix.svg)](https://agentmods.dev/skills/tupe12334/instinct/ansoff-matrix)
Your own site
<a href="https://agentmods.dev/skills/tupe12334/instinct/ansoff-matrix"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/ansoff-matrix.svg" alt="Measured on agentmods" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,981 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00024 $0.01981
Opus 5 $0.00012 $0.00991
Sonnet 5 $0.00005 $0.00396
Haiku 4.5 $0.00002 $0.00198

Measured 5d ago against content hash 6cd1769e0bf5, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ansoff-matrix scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ansoff-matrix/SKILL.md · 148 lines

How it starts

The opening of the file, as written. The whole thing — 148 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ansoff Matrix

Overview

Growth strategy tool. Map expansion options on two axes:

  • Products (horizontal): existing vs new
  • Markets (vertical): existing vs new

Each quadrant names a distinct growth strategy with a distinct risk profile. Risk increases as you move away from what you already know.

              EXISTING PRODUCT    NEW PRODUCT
             ┌──────────────────┬──────────────────┐
EXISTING     │   MARKET         │   PRODUCT        │
MARKET       │   PENETRATION    │   DEVELOPMENT    │
             │   (lowest risk)  │   (medium risk)  │
             ├──────────────────┼──────────────────┤
NEW          │   MARKET         │   DIVERSIFICATION│
MARKET       │   DEVELOPMENT    │   (highest risk) │
             │   (medium risk)  │                  │
             └──────────────────┴──────────────────┘

Quadrant Definitions

Market Penetration — Existing Product, Existing Market

  • Grow by selling more of what you already have to customers you already reach
  • Tactics: pricing changes, loyalty programs, increased marketing spend, outcompeting rivals for their share
  • Risk: lowest — you understand the product and the customer
  • Limit: ceiling exists; market share gains slow as you approach saturation

Market Development — Existing Product, New Market

  • Sell existing products to new segments, geographies, or channels
  • Tactics: international expansion, targeting a new demographic, adding a B2B channel to a B2C product
  • Risk: medium — you know the product but not the new customer
  • Watch for: regulatory differences, cultural fit, distribution gaps

Product Development — New Product, Existing Market

  • Create new products or major extensions for customers you already serve
  • Tactics: new features that become standalone offerings, adjacent product lines, version upgrades that open new use cases
  • Risk: medium — you know the customer but carry product delivery risk
  • Watch for: cannibalizing existing revenue, R&D overruns, feature-not-product confusion

Read the full file on GitHub · 148 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 148 lines · 24 tokens per session scan A 6cd1769e0bf5

Subscribe to this mod's changes

ansoff-matrix is a skill published in the GitHub repository tupe12334/instinct (1 stars, last pushed 19d ago), licensed MIT. It adds 24 tokens to every session and 1,981 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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