customer-journey-map

customer-journey-map is a skill for Claude Code from tupe12334/instinct. It costs 31 tokens per session (3,244 once invoked), scanned A, original, MIT.

A customer journey map that lays out how a particular person interacts with a product or service, from first hearing about it through continued use or leaving.

In plain words
What is it for?
Use it to document stages, actions, contact points, emotions, pain points, and improvement opportunities for a customer or user experience.
Why use it?
It makes customer friction, feelings, and missed opportunities visible across the whole experience instead of focusing on isolated interactions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the instinct plugin — 54 skills, 1 hook shipped together

Good fit Use it to document stages, actions, contact points, emotions, pain points, and improvement opportunities for a customer or user experience.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tupe12334/instinct/customer-journey-map
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tupe12334/instinct --skill customer-journey-map
Clone the repo
git clone --depth 1 https://github.com/tupe12334/instinct

Made for: Claude Code.

Or install instinct, the plugin that ships this one along with the rest of its 54 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey-map

README.md
[![agentmods](https://agentmods.dev/badge/skills/tupe12334/instinct/customer-journey-map/github.svg)](https://agentmods.dev/skills/tupe12334/instinct/customer-journey-map)
Your own site
<a href="https://agentmods.dev/skills/tupe12334/instinct/customer-journey-map"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/customer-journey-map/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey-map

Your own site · 80×15
<a href="https://agentmods.dev/skills/tupe12334/instinct/customer-journey-map"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/customer-journey-map.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 31 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,244 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00031 $0.03244
Opus 5 $0.00015 $0.01622
Sonnet 5 $0.00006 $0.00649
Haiku 4.5 $0.00003 $0.00324

Measured 8d ago against content hash a95fa1c58926, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

customer-journey-map scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-journey-map/SKILL.md · 150 lines

How it starts

The opening of the file, as written. The whole thing — 150 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Map

Overview

A Customer Journey Map (CJM) is a structured visualization of every interaction a specific customer persona has with a product or service — from first awareness through to advocacy or churn. It externalizes what customers do, think, and feel at each stage so that friction and opportunity become visible to the whole team, not just to whoever talked to customers last.

STAGE       │ Awareness │ Consideration │ Decision  │ Onboarding │ Usage     │ Advocacy
────────────┼───────────┼───────────────┼───────────┼────────────┼───────────┼──────────
Actions     │ searches, │ reads reviews,│ signs up, │ completes  │ core task │ refers,
            │ sees ad   │ compares      │ pays      │ setup      │ loops     │ reviews
────────────┼───────────┼───────────────┼───────────┼────────────┼───────────┼──────────
Touchpoints │ Google,   │ G2, blog,     │ pricing   │ welcome    │ app, docs,│ NPS email,
            │ social    │ sales call    │ page      │ email      │ support   │ community
────────────┼───────────┼───────────────┼───────────┼────────────┼───────────┼──────────
Emotion     │ curious   │ interested    │ anxious   │ confused   │ confident │ loyal
curve       │ (+)       │ (+)           │ (-)       │ (--)       │ (++)      │ (+++)
────────────┼───────────┼───────────────┼───────────┼────────────┼───────────┼──────────
Pain Points │ irrelevant│ no clear      │ pricing   │ setup too  │ feature   │ no easy
            │ results   │ differentiator│ unclear   │ long       │ gap       │ share path
────────────┼───────────┼───────────────┼───────────┼────────────┼───────────┼──────────
Opportunity │ SEO /     │ stronger case │ trial /   │ guided     │ proactive │ referral
            │ targeting │ studies       │ guarantee │ checklist  │ nudges    │ program

Core Dimensions

Stages — The distinct phases of the customer's experience from their own perspective. Common arc: Awareness → Consideration → Decision → Onboarding → Usage → Advocacy (or Churn). Adjust stages to match your actual product — a B2B sales cycle has different phases than a consumer app.

Read the full file on GitHub · 150 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 150 lines · 31 tokens per session scan A a95fa1c58926

Subscribe to this mod's changes

customer-journey-map is a skill published in the GitHub repository tupe12334/instinct (1 stars, last pushed 22d ago), licensed MIT. It adds 31 tokens to every session and 3,244 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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