marketing-mix-4ps

marketing-mix-4ps is a skill for Claude Code from tupe12334/instinct. It costs 25 tokens per session (2,047 once invoked), scanned A, original, MIT.

A marketing planning framework built around four decisions: what you sell, what you charge, where customers get it, and how they hear about it.

In plain words
What is it for?
Use it to create or review a go-to-market plan for a product, including its offer, pricing, distribution, and promotion.
Why use it?
It helps reveal inconsistencies, such as charging a premium for a product or sales channel that does not support premium positioning.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the instinct plugin — 54 skills, 1 hook shipped together

Good fit Use it to create or review a go-to-market plan for a product, including its offer, pricing, distribution, and promotion.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tupe12334/instinct/marketing-mix-4ps
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tupe12334/instinct --skill marketing-mix-4ps
Clone the repo
git clone --depth 1 https://github.com/tupe12334/instinct

Made for: Claude Code.

Or install instinct, the plugin that ships this one along with the rest of its 54 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-mix-4ps

README.md
[![agentmods](https://agentmods.dev/badge/skills/tupe12334/instinct/marketing-mix-4ps/github.svg)](https://agentmods.dev/skills/tupe12334/instinct/marketing-mix-4ps)
Your own site
<a href="https://agentmods.dev/skills/tupe12334/instinct/marketing-mix-4ps"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/marketing-mix-4ps/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-mix-4ps

Your own site · 80×15
<a href="https://agentmods.dev/skills/tupe12334/instinct/marketing-mix-4ps"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/marketing-mix-4ps.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 25 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,047 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00025 $0.02047
Opus 5 $0.00013 $0.01024
Sonnet 5 $0.00005 $0.00409
Haiku 4.5 $0.00003 $0.00205

Measured 12d ago against content hash c73938bde39f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-mix-4ps scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-mix-4ps/SKILL.md · 142 lines

How it starts

The opening of the file, as written. The whole thing — 142 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Mix — 4Ps

Overview

The 4Ps framework structures a go-to-market strategy around four interdependent decisions: what you sell, what you charge, where you sell it, and how you tell people about it. Each P influences the others — a premium price demands a premium product and selective distribution. Use this to design a new GTM strategy or audit an existing one for internal inconsistencies.

┌──────────────┬──────────────────────────────────────┐
│ P            │ Core question                        │
├──────────────┼──────────────────────────────────────┤
│ PRODUCT      │ What are we selling and why it wins? │
│ PRICE        │ What do we charge and how?           │
│ PLACE        │ Where and how do buyers get it?      │
│ PROMOTION    │ How do buyers learn and decide?      │
└──────────────┴──────────────────────────────────────┘

The Four Elements

Product

Everything about the offering itself: features, quality, packaging, variants, support, and lifecycle stage. Product decisions must directly map to a target segment's job-to-be-done. Key sub-decisions: core vs. augmented product, differentiation from substitutes, and planned obsolescence or roadmap.

Price

The revenue mechanism and positioning signal. Price communicates value before the customer experiences the product. Sub-decisions: pricing model (subscription, usage, one-time, freemium), anchor points, discounting policy, and price-to-value perception vs. competitors. A mismatched price undermines every other P.

Place (Distribution)

The channels and logistics through which buyers access the product. Includes direct (own website, sales team, stores) and indirect (resellers, marketplaces, distributors). Sub-decisions: channel exclusivity, margin given to intermediaries, geographic coverage, and last-mile experience.

Promotion

All communications that create awareness, interest, desire, and action. Includes advertising, content, PR, events, SEO/SEM, influencer, sales enablement, and in-product prompts. Sub-decisions: channel mix, message hierarchy, timing relative to purchase cycle, and measurement approach.

Read the full file on GitHub · 142 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 142 lines · 25 tokens per session scan A c73938bde39f

Subscribe to this mod's changes

marketing-mix-4ps is a skill published in the GitHub repository tupe12334/instinct (1 stars, last pushed 26d ago), licensed MIT. It adds 25 tokens to every session and 2,047 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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