north-star-metric

north-star-metric is a skill for Claude Code from tupe12334/instinct. It costs 23 tokens per session (2,452 once invoked), scanned A, original, MIT.

A product-planning method for choosing one number that best measures the value customers receive. The North Star Metric acts as a shared focus for the team.

In plain words
What is it for?
Use it to define a product’s main success measure, choose supporting inputs, and connect planned work to customer outcomes.
Why use it?
It helps teams judge priorities by customer value instead of tracking disconnected metrics or revenue alone.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the instinct plugin — 54 skills, 1 hook shipped together

Good fit Use it to define a product’s main success measure, choose supporting inputs, and connect planned work to customer outcomes.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tupe12334/instinct/north-star-metric
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tupe12334/instinct --skill north-star-metric
Clone the repo
git clone --depth 1 https://github.com/tupe12334/instinct

Made for: Claude Code.

Or install instinct, the plugin that ships this one along with the rest of its 54 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for north-star-metric

README.md
[![agentmods](https://agentmods.dev/badge/skills/tupe12334/instinct/north-star-metric/github.svg)](https://agentmods.dev/skills/tupe12334/instinct/north-star-metric)
Your own site
<a href="https://agentmods.dev/skills/tupe12334/instinct/north-star-metric"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/north-star-metric/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for north-star-metric

Your own site · 80×15
<a href="https://agentmods.dev/skills/tupe12334/instinct/north-star-metric"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/north-star-metric.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 23 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,452 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00023 $0.02452
Opus 5 $0.00012 $0.01226
Sonnet 5 $0.00005 $0.00490
Haiku 4.5 $0.00002 $0.00245

Measured 12d ago against content hash 930c89343e22, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

north-star-metric scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/north-star-metric/SKILL.md · 163 lines

How it starts

The opening of the file, as written. The whole thing — 163 lines — stays where its author put it; the contents beside it link to each section on GitHub.

North Star Metric

Overview

The North Star Metric (NSM) is the single number that best represents the core value your product delivers to customers. It acts as a shared compass: when the NSM goes up, the business grows sustainably; when it stagnates, no amount of revenue growth is safe. Everything the team ships should be traceable to moving this one number.

                  ┌─────────────────────────────┐
                  │      NORTH STAR METRIC       │
                  │  (customer value delivered)  │
                  └──────────────┬──────────────┘
                                 │
          ┌──────────────────────┼──────────────────────┐
          │                      │                      │
   ┌──────┴──────┐       ┌───────┴──────┐       ┌──────┴──────┐
   │  Input #1   │       │  Input #2    │       │  Input #3   │
   │ (Breadth)   │       │  (Depth)     │       │ (Frequency) │
   └─────────────┘       └─────────────┘       └─────────────┘

Revenue is an output, not a North Star.
The NSM causes revenue — it is not caused by it.

Core Components

The North Star Metric

One metric, owned by the whole company, that measures how much value customers are getting. It must be:

  • Customer-centric — tracks an outcome customers care about, not an internal output
  • Leading — predicts long-term retention and revenue, not just current revenue
  • Actionable — teams can run experiments that plausibly move it
  • Singular — if you have two NSMs, you have zero
Company North Star Metric
Spotify Time spent listening per user per day
Airbnb Nights booked
Slack Messages sent per active team
Duolingo Daily active learners
HubSpot Contacts managed by paying customers

Input Metrics (Leading Indicators)

3–5 metrics that collectively drive the NSM. They decompose the NSM into levers teams can directly influence. A useful decomposition covers:

  • Breadth — how many users reach the value moment
  • Depth — how much value each user gets per session
  • Frequency — how often users return to get value
  • Efficiency — how quickly or cheaply value is delivered

Read the full file on GitHub · 163 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 163 lines · 23 tokens per session scan A 930c89343e22

Subscribe to this mod's changes

north-star-metric is a skill published in the GitHub repository tupe12334/instinct (1 stars, last pushed 26d ago), licensed MIT. It adds 23 tokens to every session and 2,452 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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