stp-framework

A three-stage marketing planning framework: segmentation, targeting, and positioning. It first divides a market into groups, selects which groups to serve, and defines how the offer should be understood.

In plain words
What is it for?
Use it to analyse customer groups, choose target segments, and develop a distinct position based on factors such as demographics, location, values, behaviour, and desired benefits.
Why use it?
It turns a broad market into a specific audience and a clear market position. This makes it easier to decide whom to focus on and what message to use.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/tupe12334/instinct/stp-framework
Any agent
npx skills add tupe12334/instinct --skill stp-framework
Clone the repo
git clone --depth 1 https://github.com/tupe12334/instinct

Made for: Claude Code, Codex.

Per session 18 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,096 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00018 $0.02096
Opus 5 $0.00009 $0.01048
Sonnet 5 $0.00004 $0.00419
Haiku 4.5 $0.00002 $0.00210

Measured 2d ago against content hash 238f30234aa9, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

stp-framework scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/stp-framework/SKILL.md · 132 lines

How it starts

The opening of the file, as written. The whole thing — 132 lines — stays where its author put it; the contents beside it link to each section on GitHub.

STP Framework (Segmentation, Targeting, Positioning)

Overview

STP is a three-stage marketing strategy process that moves from a broad market down to a specific, ownable position. It answers three questions in sequence: Who exists in this market? Who should we focus on? How should we be perceived by them?

  FULL MARKET
      │
      ▼
┌─────────────┐
│ SEGMENTATION│  Divide the market into distinct groups
└──────┬──────┘
       │
       ▼
┌─────────────┐
│  TARGETING  │  Evaluate and select which segments to serve
└──────┬──────┘
       │
       ▼
┌─────────────┐
│ POSITIONING │  Define how you want to be seen by that segment
└─────────────┘

Core Concepts

Segmentation

Splitting a heterogeneous market into groups that are internally similar and externally distinct. Four common bases:

Basis Examples
Demographic Age, income, job title, company size
Geographic Region, urban/rural, country
Psychographic Values, lifestyle, risk tolerance, goals
Behavioral Usage frequency, purchase trigger, loyalty, benefits sought

A usable segment must be: Measurable (size is knowable), Accessible (you can reach them), Substantial (large enough to be profitable), Differentiable (responds differently to your offer), Actionable (you can serve it).

Targeting

Choosing which segment(s) to pursue. Three standard coverage strategies:

  • Undifferentiated — one offer for the whole market (commodity play; rarely wins)
  • Differentiated — separate offers for multiple segments (higher cost, broader reach)
  • Concentrated / Niche — full focus on one segment (highest fit, lowest spread risk)

Evaluate each candidate segment against: segment size and growth, competitive intensity, fit with your capabilities, cost to serve, strategic alignment.

Read the full file on GitHub · 132 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 132 lines · 18 tokens per session scan A 238f30234aa9

Subscribe to this mod's changes

stp-framework is a skill published in the GitHub repository tupe12334/instinct (1 stars, last pushed 16d ago), licensed MIT. It adds 18 tokens to every session and 2,096 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.