value-proposition-canvas

value-proposition-canvas is a skill for Claude Code, Codex from tupe12334/instinct. It costs 30 tokens per session (2,078 once invoked), scanned A, original, MIT.

A product-planning framework that compares what customers need with what a product offers. It groups customer tasks, problems, and desired benefits, then matches them with features and their benefits.

In plain words
What is it for?
Mapping customer jobs, pains, and gains to product features, pain relievers, and gain creators.
Why use it?
It makes gaps between customer needs and the proposed product easier to see. This helps assess whether an idea fits a real customer problem.

Skill for Claude CodeCodex

Part of the instinct plugin — 54 skills, 1 hook shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/tupe12334/instinct/value-proposition-canvas
Any agent
npx skills add tupe12334/instinct --skill value-proposition-canvas
Clone the repo
git clone --depth 1 https://github.com/tupe12334/instinct

Made for: Claude Code, Codex.

Or install instinct, the plugin that ships this one along with the rest of its 54 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for value-proposition-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/tupe12334/instinct/value-proposition-canvas.svg)](https://agentmods.dev/skills/tupe12334/instinct/value-proposition-canvas)
Your own site
<a href="https://agentmods.dev/skills/tupe12334/instinct/value-proposition-canvas"><img src="https://agentmods.dev/badge/skills/tupe12334/instinct/value-proposition-canvas.svg" alt="Measured on agentmods" height="20"></a>
Per session 30 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,078 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00030 $0.02078
Opus 5 $0.00015 $0.01039
Sonnet 5 $0.00006 $0.00416
Haiku 4.5 $0.00003 $0.00208

Measured 5d ago against content hash 00c135099e7f, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

value-proposition-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/value-proposition-canvas/SKILL.md · 129 lines

How it starts

The opening of the file, as written. The whole thing — 129 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Value Proposition Canvas

Overview

The Value Proposition Canvas (Osterwalder, 2014) forces an explicit match between what customers need and what your product delivers. It has two sides: the Customer Profile (what they care about) and the Value Map (what you offer). Fit is achieved when your value map addresses the jobs, pains, and gains that matter most to the customer.

  VALUE MAP                    CUSTOMER PROFILE
┌─────────────────────┐      ┌─────────────────────┐
│   Products &        │      │                     │
│   Services          │      │    Customer Jobs    │
│  ┌───────────────┐  │      │  ┌───────────────┐  │
│  │ Pain Relievers│◄─┼──FIT─┼─►│    Pains      │  │
│  └───────────────┘  │      │  └───────────────┘  │
│  ┌───────────────┐  │      │  ┌───────────────┐  │
│  │ Gain Creators │◄─┼──FIT─┼─►│    Gains      │  │
│  └───────────────┘  │      │  └───────────────┘  │
└─────────────────────┘      └─────────────────────┘

Core Elements

Customer Profile (Right Side)

Customer Jobs — What tasks, problems, or needs the customer is trying to address. Three types:

  • Functional: concrete tasks ("file my taxes", "ship packages faster")
  • Social: how they want to be perceived ("look competent to my team")
  • Emotional: how they want to feel ("feel in control of my finances")

Rank jobs by importance to the customer, not by how well you solve them.

Pains — Obstacles, risks, and frustrations that arise when doing jobs or trying to achieve gains:

  • Undesired outcomes ("I lose data when the app crashes")
  • Obstacles ("The approval process takes 2 weeks")
  • Risks ("If this fails, I lose my job")

Rate each pain: extreme vs. moderate.

Gains — Outcomes and benefits the customer wants:

  • Required gains (expected baseline — must-haves)
  • Expected gains (standard expectations)
  • Desired gains (nice-to-haves they'd love but don't expect)
  • Unexpected gains (surprises that delight)

Value Map (Left Side)

Products and Services — The list of what you offer. Not a feature dump — only items that help customers get jobs done.

Read the full file on GitHub · 129 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 129 lines · 30 tokens per session scan A 00c135099e7f

Subscribe to this mod's changes

value-proposition-canvas is a skill published in the GitHub repository tupe12334/instinct (1 stars, last pushed 19d ago), licensed MIT. It adds 30 tokens to every session and 2,078 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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