revenue-analytics

revenue-analytics is a skill for Claude Code, Codex from varunk130/ai-gtm-skill-library. It costs 69 tokens per session (1,390 once invoked), scanned A, original, MIT.

A revenue analytics framework explains where recurring revenue comes from, where it is lost, and which business factors affect it. ARR is annual recurring revenue; NRR and GRR measure revenue retained from existing customers.

In plain words
What is it for?
It helps analyze ARR changes, attribute new revenue by channel or customer group, study retention cohorts, compare expansion economics, and diagnose CAC payback.
Why use it?
It avoids relying on total revenue figures that do not show the causes of growth, contraction, or churn.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps analyze ARR changes, attribute new revenue by channel or customer group, study retention cohorts, compare expansion economics, and diagnose CAC payback.

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Install with agentmods
npx agentmods add skills/varunk130/ai-gtm-skill-library/revenue-analytics
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add varunk130/ai-gtm-skill-library --skill revenue-analytics
Clone the repo
git clone --depth 1 https://github.com/varunk130/ai-gtm-skill-library

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for revenue-analytics

README.md
[![agentmods](https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/revenue-analytics/github.svg)](https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/revenue-analytics)
Your own site
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/revenue-analytics"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/revenue-analytics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for revenue-analytics

Your own site · 80×15
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/revenue-analytics"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/revenue-analytics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,390 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00069 $0.01390
Opus 5 $0.00034 $0.00695
Sonnet 5 $0.00014 $0.00278
Haiku 4.5 $0.00007 $0.00139

Measured 11d ago against content hash 04b3cfb2e58d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

revenue-analytics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

revops-skills/revenue-analytics/SKILL.md · 121 lines

How it starts

The opening of the file, as written. The whole thing — 121 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Revenue Analytics (LADDER Framework)

Design a revenue analytics layer that answers where revenue is being created, where it's leaking, and which lever to pull next - not a dashboard of vanity totals. LADDER decomposes ARR, attributes it, diagnoses drivers, and turns analysis into named actions.

Core Principle

Revenue analytics fails when it stops at the totals. Reporting ARR up-and-to-the-right tells you nothing actionable. LADDER decomposes revenue into the components a leadership team can act on within a quarter.

The LADDER Framework

Letter Stage The Question
L Leading Indicators Which forward-looking metrics predict ARR movement 1-2 quarters out?
A Attribution Where does new ARR come from - channel, motion, segment, cohort?
D Drivers Which 3-5 levers explain most of the variance in NRR and growth?
D Diagnosis What's broken or accelerating, and what's the named hypothesis?
E Expansion Economics What's the economics of expansion vs new logo by segment?
R Retention Decomposition What's GRR, contraction, churn - by cohort and reason code?

ARR Waterfall

The minimum decomposition every leader should be able to recite:

Component Definition
Starting ARR Beginning-of-period book
New Logo ARR Net-new customer ARR added
Expansion ARR Seat / module / price-up from existing customers
Contraction ARR Seat / module / price-down from existing customers (not churn)
Churn ARR Customers lost (logo or full)
Ending ARR Computed from the above
NRR (Ending − New Logo) / Starting
GRR (Starting − Contraction − Churn) / Starting

Leading Indicators

Lagging metrics (ARR, NRR) confirm what already happened. Leading metrics let you act:

Metric Leads What Lead Time
Qualified pipeline coverage (3x) Bookings 1-2 quarters
Engagement score trajectory Renewal / NRR 2 quarters
Health score distribution GRR 1-2 quarters
MQL→SQL conversion New logo bookings 1 quarter
Expansion pipeline coverage Expansion ARR 1 quarter
Win-rate by segment Booking productivity 1 quarter

Read the full file on GitHub · 121 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 121 lines · 69 tokens per session scan A 04b3cfb2e58d

Subscribe to this mod's changes

revenue-analytics is a skill published in the GitHub repository varunk130/ai-gtm-skill-library (6 stars, last pushed 1mo ago), licensed MIT. It adds 69 tokens to every session and 1,390 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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