roi-calculator

roi-calculator is a skill for Claude Code, Codex from ZJU-REAL/Easel. It costs 82 tokens per session (2,271 once invoked), scanned A, original, Apache-2.0.

A calculator for measuring content and advertising results from figures such as spending, impressions, clicks, interactions, conversions, and order value.

In plain words
What is it for?
Use it to calculate CTR, CPC, CPM, CPA, ROAS, revenue, cost, and profit for one campaign or compare several campaigns.
Why use it?
It applies standard formulas consistently and skips metrics when the required data is missing or zero.

Skill for Claude CodeCodex

Which agent this was written for is unclear — built for openclaw. Also seen: built for openclaw.

Good fit Use it to calculate CTR, CPC, CPM, CPA, ROAS, revenue, cost, and profit for one campaign or compare several campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zju-real/easel/roi-calculator
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ZJU-REAL/Easel --skill roi-calculator
Clone the repo
git clone --depth 1 https://github.com/ZJU-REAL/Easel

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for roi-calculator

README.md
[![agentmods](https://agentmods.dev/badge/skills/zju-real/easel/roi-calculator/github.svg)](https://agentmods.dev/skills/zju-real/easel/roi-calculator)
Your own site
<a href="https://agentmods.dev/skills/zju-real/easel/roi-calculator"><img src="https://agentmods.dev/badge/skills/zju-real/easel/roi-calculator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for roi-calculator

Your own site · 80×15
<a href="https://agentmods.dev/skills/zju-real/easel/roi-calculator"><img src="https://agentmods.dev/badge/skills/zju-real/easel/roi-calculator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 82 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,271 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00082 $0.02271
Opus 5 $0.00041 $0.01136
Sonnet 5 $0.00016 $0.00454
Haiku 4.5 $0.00008 $0.00227

Measured 11d ago against content hash 03f7da4a41f3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

roi-calculator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/calc.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/openclaw/roi-calculator/SKILL.md · 178 lines

How it starts

The opening of the file, as written. The whole thing — 178 lines — stays where its author put it; the contents beside it link to each section on GitHub.

内容投放 ROI 计算器

根据用户提供的投放数据,计算标准营销效果指标,对比行业基准,输出结构化分析报告。

输入

用户提供以下字段的任意子集(缺失字段跳过其依赖指标):

字段 代号 单位 必要性
投放费用 ad_spend CNY 核心(为 0 或缺失时切换有机模式)
曝光量 impressions 可选
点击量 clicks 可选
互动量 engagements 次(赞+评+转) 可选
转化数 conversions 可选
客单价 avg_order_value CNY 可选
内容制作成本 production_cost CNY 可选,默认不计

两种模式:

  • Mode A — 单活动分析:一组输入数据,输出完整指标卡片
  • Mode B — 多活动对比:多组数据(表格或逐条),按 ROI 降序排列,横向对比

输出

指标计算(公式表)

以下指标仅在分母数据存在且非零时计算,否则标注"数据不足,已跳过":

指标 公式 依赖字段
CTR(点击率) clicks / impressions impressions, clicks
CPC(单次点击成本) ad_spend / clicks ad_spend, clicks
CPM(千次曝光成本) (ad_spend / impressions) * 1000 ad_spend, impressions
CPE(单次互动成本) ad_spend / engagements ad_spend, engagements
转化率 conversions / clicks conversions, clicks
CPA(单次转化成本) ad_spend / conversions ad_spend, conversions
营收 conversions * avg_order_value conversions, avg_order_value
ROAS(广告支出回报率) revenue / ad_spend revenue, ad_spend
总成本 ad_spend + production_cost ad_spend(production_cost 缺失按 0)
利润 revenue - total_cost revenue, total_cost
ROI (revenue - total_cost) / total_cost revenue, total_cost

输出格式

Mode A — 单活动分析:

## 投放效果报告

### 基础数据
(用户提供的原始字段)

### 计算指标
| 指标 | 值 | 公式 | 基准对比 |
|------|----|------|----------|
| CTR  | x% | clicks/impressions | ▲ 高于行业均值 |
| ...  |    |      |          |

### 基准对比图例
▲ 高于行业均值(表现良好)
▼ 低于行业均值(需关注)
≈ 接近行业均值(正常水平)
⚠ 显著偏离(超出基准 2 倍或低于 50%)

### 诊断
- 表现突出:(列出高于基准的指标及优势分析)
- 待优化:(列出低于基准的指标及具体改进方向)
- 综合评价:(一句话总结本次投放效果)

Mode B — 多活动对比:

## 多活动横向对比(按 ROI 降序)

| 活动 | 花费 | 营收 | ROI | ROAS | CTR | CPC | 综合评价 |
|------|------|------|-----|------|-----|-----|----------|
| ...  |      |      |     |      |     |     |          |

### 最优/最差活动分析
(对比 ROI 最高与最低活动的关键指标差异,找出差距来源)

### 预算分配建议
(基于各活动效率,建议预算向高 ROI 活动倾斜的比例)

### 优化建议
(针对低效活动的具体改进方向)

Read the full file on GitHub · 178 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 178 lines · 82 tokens per session scan A 03f7da4a41f3

Subscribe to this mod's changes

roi-calculator is a skill published in the GitHub repository ZJU-REAL/Easel (794 stars, last pushed yesterday), licensed Apache-2.0. It adds 82 tokens to every session and 2,271 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.