skill-competitor-analysis

skill-competitor-analysis is a skill for Claude Code, Codex from ZJU-REAL/Easel. It costs 123 tokens per session (1,992 once invoked), scanned A, original, Apache-2.0.

A research process for studying how competing social-media accounts choose topics, format posts, publish, and engage with followers. It turns publicly available competitor activity into a content-strategy report.

In plain words
What is it for?
Use it to analyze one to five competitor accounts, identify gaps and repeatable patterns, and plan differentiated content.
Why use it?
It replaces guesswork about competitors with a structured comparison of their themes, formats, posting patterns, and high-engagement content.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to analyze one to five competitor accounts, identify gaps and repeatable patterns, and plan differentiated content.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zju-real/easel/skill-competitor-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ZJU-REAL/Easel --skill skill-competitor-analysis
Clone the repo
git clone --depth 1 https://github.com/ZJU-REAL/Easel

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for skill-competitor-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/zju-real/easel/skill-competitor-analysis/github.svg)](https://agentmods.dev/skills/zju-real/easel/skill-competitor-analysis)
Your own site
<a href="https://agentmods.dev/skills/zju-real/easel/skill-competitor-analysis"><img src="https://agentmods.dev/badge/skills/zju-real/easel/skill-competitor-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for skill-competitor-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/zju-real/easel/skill-competitor-analysis"><img src="https://agentmods.dev/badge/skills/zju-real/easel/skill-competitor-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 123 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,992 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00123 $0.01992
Opus 5 $0.00062 $0.00996
Sonnet 5 $0.00025 $0.00398
Haiku 4.5 $0.00012 $0.00199

Measured 9d ago against content hash f7326a2f97d8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

skill-competitor-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/openclaw/skill-competitor-analysis/SKILL.md · 158 lines

How it starts

The opening of the file, as written. The whole thing — 158 lines — stays where its author put it; the contents beside it link to each section on GitHub.

竞品内容分析

对同赛道竞品账号做全维度内容拆解:选题分布、发布节奏、爆款规律、格式偏好、互动模式,找出差异化机会,输出可落地的行动建议。

输入

用户 prompt 中提供以下信息(部分可选):

  • 必需:竞品账号名称或链接(1–5 个)、用户所在赛道/细分领域
  • 可选:目标平台(小红书/抖音/B站/微博/知乎等)、分析侧重点(选题/格式/涨粉/变现等)、自己的账号名(用于对比)

输出

# 竞品内容分析报告
日期: {date}
赛道: {niche}
分析平台: {platforms}
竞品数: {N}

## 竞品账号画像卡
(每个竞品一张卡片)
- 账号名 / 平台 / 粉丝量级 / 简介定位
- 内容方向关键词 / 更新频率 / 主力格式
- 代表作 Top3(标题 + 数据 + 拆解)

## 选题分布
各竞品的内容主题分类与占比

## 格式与节奏
内容形式(图文/短视频/直播/轮播/合集)占比 + 发布频率与时间规律

## 爆款拆解
近期高互动内容的共性分析:标题模式、封面特征、内容结构、情绪钩子

## 互动模式
评论/点赞/收藏/转发的比例特征 + 评论区运营策略

## 热点借势分析
竞品如何跟热点、借势频率、效果评估

## SWOT 分析
每个主要竞品的内容层面 SWOT

## 差异化机会
竞品未覆盖/做得弱的选题、格式、人设、受众缺口

## 行动建议
按优先级排列的具体行动项,每条引用数据支撑

执行步骤

1. 收集上下文

确认以下信息,缺失的主动追问:

  • 竞品账号列表(名称或链接)
  • 用户赛道 / 细分领域
  • 目标平台(默认覆盖竞品所在的全部平台)
  • 分析侧重(默认全维度)

2. 竞品账号画像

对每个竞品账号建立基础画像。数据采集方法与各平台反爬降级方案参照 data-collection.md

  • web_fetch 抓取账号主页信息(账号简介、粉丝量级、作品数);被反爬拦截时降级到 web_search 取公开信息
  • 提取定位关键词、内容方向、人设特征
  • 记录粉丝量级区间、账号活跃度
  • 拿不到的数据(播放/完播/粉丝增量等创作者后台数据)如实标注"无公开数据",不编造精确值

3. 选题与主题分析

梳理竞品近期内容(尽量覆盖近 30–90 天):

  • 按主题归类,统计各主题占比
  • 识别核心选题方向(常青选题 vs 热点选题 vs 个人经历)
  • 标注高频关键词和话题标签

4. 内容格式与发布节奏

分析竞品的格式偏好和发布规律(更新频率指标与涨粉节奏推断方法参照 viral-patterns.md):

  • 格式分布:图文 / 短视频 / 中长视频 / 直播 / 图片轮播 / 合集
  • 发布频率:日更 / 周几更 / 不规律
  • 发布时间段:集中在哪些时段
  • 平台适配:同一内容在不同平台的差异化处理

5. 爆款内容拆解

爆款判定、拆解维度与"爆款密码"反推方法参照 viral-patterns.md。筛选互动量显著高于均值的内容(≥账号中位数 3–5 倍),逐条拆解:

  • 标题/封面:用了什么钩子?(数字、悬念、痛点、反常识、情绪词)
  • 内容结构:开头留人方式、中间节奏、结尾引导互动的手法
  • 选题时机:是否踩中热点、节日、平台活动
  • 格式特征:时长、图片数、排版、字体、BGM 等

6. 互动模式分析

分析竞品内容的互动特征:

  • 互动结构:点赞/评论/收藏/转发的比例分布
  • 评论区特征:用户主要在讨论什么、情绪倾向
  • 博主互动:是否回复评论、回复风格、置顶评论策略
  • 收藏型 vs 传播型:哪些内容被收藏多(工具向),哪些被转发多(情绪向)

7. 热点借势分析

web_fetch 调用热搜 API(参照 hotlist-apis.md)获取当前各平台热点,然后:

  • 对比竞品近期内容与热搜话题的重合度
  • 分析竞品追热点的频率、速度、角度
  • 评估追热点内容 vs 常规内容的互动差异
  • 识别竞品擅长借势的热点类型(社会事件/行业动态/平台梗/节日)

8. SWOT 分析

对每个主要竞品做内容层面的 SWOT:

  • S(优势):内容质量、更新频率、人设辨识度、粉丝粘性
  • W(劣势):格式单一、选题窄、互动少、更新不稳定
  • O(机会):未覆盖的受众需求、新兴平台/格式、赛道空白
  • T(威胁):该竞品对用户的直接竞争压力点

Read the full file on GitHub · 158 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 158 lines · 123 tokens per session scan A f7326a2f97d8

Subscribe to this mod's changes

skill-competitor-analysis is a skill published in the GitHub repository ZJU-REAL/Easel (411 stars, last pushed yesterday), licensed Apache-2.0. It adds 123 tokens to every session and 1,992 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.