Instructions file
Instructions for LaGrowthMachine/gtm-system, covering lgm gtm skills — claude setup, first-time setup, what lgm gives you, layer 1 — lgm mcp (claude acts inside la growth machine) and layer 2 — gtm skills (published in this repo).
Skill Claude CodeCodex
Find out which objections your outbound gets, how well your team handled them, and what to say next time. Use whenever the user wants to analyze the objections in their replies, rank the most frequent ones, know how to handle a specific objection, coach reps on their objection answers, build an objection playbook or…
Skill Claude CodeCodex
Handle replies to your cold outreach end to end — classify each response, draft the right answer from the full conversation, and send it through La Growth Machine after you approve. Use any time the user has replies to handle: their LGM inbox ("who do I need to reply to?"), a campaign's replies, or a pasted thread.…
Skill Claude CodeCodex
Filter an existing audience or lead list against your ICP and split it into ready-to-sequence segments. Use when someone already has a list of people — an audience in their sales tool, a CSV or CRM export, event or webinar attendees, registrants, a Sales Navigator import, a newsletter or community export — and wants…
Skill Claude CodeCodex
Turn a specific LinkedIn post (its URL) into a ready-to-launch outreach campaign. Use this whenever a request references a LinkedIn post or pastes a post URL: only this skill scrapes the post's likers and commenters into an audience before writing the sequence, so prefer it over any generic campaign or sequence writer…
Skill Claude CodeCodex
Generate a precise LinkedIn Sales Navigator search URL from a natural-language ICP description — for sales prospecting, outbound outreach, lead generation, and B2B targeting. Use whenever the user asks for a Sales Nav URL, a LinkedIn search URL, an outbound prospecting query, a search for a persona or role, wants to…
Skill Claude CodeCodex
Audit your biggest closed-won deals to find your PROVEN ideal customer profile, then find more accounts like them. Use whenever someone wants to analyze won deals, audit their best customers, see which companies generated the most revenue, find their real ICP, build a look-alike target list, segment customers by what…
Skill Claude CodeCodex
Challenge an outbound campaign copy by benchmarking it against the user's existing campaigns — what worked, what didn't, what the winners do differently — and return a concrete verdict plus prioritized fixes. Use whenever the user wants to know if a campaign or sequence is good, compare a draft to past campaigns…
Skill Claude CodeCodex
Rank outreach campaigns by real revenue impact — which campaigns actually generated deals, pipeline, or meetings — by cross-referencing the user's La Growth Machine campaign data with their CRM deal data (HubSpot today). Use whenever the user wants to know which campaigns drove pipeline, compare campaign ROI, see…
Skill Claude CodeCodex
Generate a complete multichannel outbound campaign — a full sequence of LinkedIn and email messages — from a natural-language brief. Use whenever the user wants to write an outreach campaign, create a prospecting sequence, draft a multichannel sequence, write cold emails and LinkedIn messages, build a social-selling…
Skill Claude CodeCodex
Generate your Team Performance Dashboard from your La Growth Machine data: a head-of-sales cockpit that ranks each sender (rep) on reply rate, your success event (signups/meetings/deals) and conversion, surfaces hot leads going cold, and turns your best reps' campaigns into a coaching playbook for the rest. Pulls only…
Skill Claude CodeCodex
Generate your Weekly Performance Advisor dashboard from your La Growth Machine data: a two-tab cockpit (To do + Weekly performance) that flags campaigns to fix, sorts replies by urgency, and tracks reply volume week over week. It pulls only YOUR live LGM data, scores each running campaign against baked 3-zone…