mardab96/b2b-lead-generation-claude-skills
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Instructions for mardab96/b2b-lead-generation-claude-skills, covering agents.md: b2b lead generation skills, how these skills behave, how the pack splits, order that matters and where judgement shifts.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Verifies that ads, landing page and CTA promise the same thing. Use when click-through looks fine but the page converts badly, or when leads arrive confused about what was offered.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Reviews targeting signals for job titles, industries, intent and exclusions. Use when the wrong job titles keep filling the form, or before widening targeting on a campaign that already brings mixed leads.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Reviews a cold email sequence for targeting fit, opening claim, ask size, cadence and personalisation depth, and says which step is killing it. Use when an outbound sequence gets opens but no replies, or before launching a new one.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Reverse-engineers competitor angles you are losing to. Use when a competitor keeps winning the same deals, or when your angle stopped landing and nobody can say what changed.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Ranks lead sources by downstream stage, value and close rate. Use when two channels look equally good on cost per lead, or before moving budget between sources.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Reads a discovery call transcript and finds what was never asked: budget, authority, timing, the incumbent, and the real cost of doing nothing. Use when deals stall after good calls, or when a forecast keeps being wrong in the same direction.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Extracts why sales rejects leads and maps it back to targeting or creative. Use when sales rejects most of what marketing sends, or when nobody can name why the leads are wrong.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Checks follow-up emails for relevance, timing and call-to-action clarity. Use when a sequence gets opened but never answered, or before adding more emails to a flow that already underperforms.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Finds fields, steps and UX patterns that kill form completion. Use when traffic reaches the form and stops there, or before adding another qualifying field.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Works out why a prospect went quiet after a good call and what to send now, by reading the actual thread and call notes rather than assuming they got busy. Use when a promising deal stops replying, or when several deals go silent at the same stage.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Separates search intent quality from keyword bloat and match-type leaks. Use when Google Ads volume is fine and quality is not, or when the search terms report stops matching who you sell to.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Compares your stated ICP against actual closed-won and closed-lost customers. Use when you are about to write new targeting or messaging, or when the customers you actually close look nothing like the ICP on the slide.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Diagnoses whether the page attracts the right leads or just more leads. Use when the page fills the pipeline with the wrong people, or before sending paid traffic to it.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Reviews a proposed or existing B2B lead magnet for buyer-stage fit, pain relevance, qualification strength and follow-up value. Use when you are about to build a new lead magnet, or when downloads are high and nothing moves after them.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Tests B2B lead scoring rules against real CRM outcomes, sales feedback, qualification stages and revenue signals. Use when high scores stop predicting closed deals, or before letting scoring decide routing.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Finds where qualified leads stall before becoming pipeline. Use when leads look healthy but pipeline does not grow, or when the same stage keeps swallowing deals.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Diagnoses LinkedIn campaign quality using CRM feedback and cost per qualified lead. Use when LinkedIn cost per lead looks acceptable and sales disagrees, or before scaling a LinkedIn lead-gen form.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Produces a one-page brief before a sales call: who they are, what they likely care about, what to ask, and what would disqualify them. Use when a call is imminent and nobody has prepared, or when back-to-back meetings mean prep keeps getting skipped.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Reviews Meta lead forms and ads for qualification strength and signal fit. Use when Meta lead forms deliver cheap volume that sales cannot use, or before turning on instant forms.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Builds a one-page objection sheet from your own lost deals, call notes and email replies, so the answers come from what buyers actually said rather than from a generic script. Use when the same three objections keep landing, or when onboarding someone into sales conversations.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Finds the dead deals, stale stages and missing dates that make a CRM pipeline unreliable, and separates real pipeline from wishful pipeline. Use when a forecast or board update is due, or when the number in the CRM has stopped resembling reality.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Learns from won and lost deals to fix upstream targeting and messaging. Use when a run of losses feels similar, or when you keep reaching proposal stage with people who never buy.
mardab96/b2b-lead-generation-claude-skills
Skill Claude CodeCodex
Measures response time impact on qualification and conversion. Use when leads go cold between form fill and first contact, or when nobody knows how fast follow-up actually happens.