When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also trigger on "onboarding flow", "activation rate", "user activation", "first-run experience", "empty states", "onboarding checklist", "aha moment", "new user experience", "onboarding sequence", "product…
When the user wants to optimize, improve, or increase conversions on a marketing page — homepage, landing page, pricing page, feature page, or blog post. Also trigger on "CRO", "conversion rate optimization", "this page isn't converting", "improve conversions", or "why isn't this page working". For signup/registration…
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, or other ad platforms. Also trigger on "PPC", "paid media", "ROAS", "CPA", "ad campaign", "retargeting", "audience targeting", "Google Ads setup", "Facebook Ads strategy", "LinkedIn Ads". Covers campaign…
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also trigger on "paywall", "upgrade screen", "upgrade modal", "upsell", "feature gate", "convert free to paid", "freemium conversion", "trial expiration screen", "limit reached screen", "plan upgrade prompt".…
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also trigger on "exit intent popup", "popup conversions", "modal optimization", "lead capture popup", "email popup", "announcement banner", "overlay", "lightbox", "sticky bar". For forms not in popups…
When the user wants help with pricing decisions, packaging, or monetization strategy. Also trigger on "pricing", "how much should I charge", "pricing tiers", "freemium", "free trial", "packaging", "price increase", "value metric", "willingness to pay", "monetization", "pricing page". Covers pricing research, tier…
When the user wants to create or update their product marketing context document — positioning, ICP, messaging hierarchy, and value proposition. Also trigger on "product context", "marketing context", "positioning", "ICP definition", "value proposition", "messaging", "who is my customer", "how should I position".…
When the user wants to create SEO-driven pages at scale using templates and data. Also trigger on "programmatic SEO", "template pages", "pages at scale", "directory pages", "location pages", "integration pages", "comparison pages at scale", "building many pages for SEO", "pSEO". For auditing existing SEO, see…
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also trigger on "referral program", "affiliate program", "ambassador", "word of mouth", "viral loop", "refer a friend", "partner program", "referral incentive", "referral tracking". Covers program…
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff. Also trigger on "RevOps", "revenue operations", "lead scoring", "lead routing", "MQL", "SQL", "pipeline stages", "deal desk", "CRM setup", "CRM automation", "marketing-to-sales handoff", "data hygiene", "CRM…
When the user wants to audit, teardown, score, or improve a SaaS homepage or landing page. Use when the user says "review my SaaS landing page," "why isn't my homepage converting," "landing page teardown," "SaaS homepage audit," "homepage critique," "improve my hero section," or "landing page CRO for SaaS." Scores on…
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also trigger on "schema markup", "structured data", "JSON-LD", "rich snippets", "schema.org", "FAQ schema", "product schema", "review schema", "breadcrumb schema", "rich results", "structured data errors". For broader SEO…
When the user wants to audit, review, or diagnose SEO issues on their site — traditional Google organic search. Also trigger on "SEO audit", "technical SEO", "why am I not ranking", "SEO issues", "on-page SEO", "meta tags review", "SEO health check", "Google rankings dropped". For AI search (ChatGPT/Perplexity/AI…
When the user wants to audit a Shopify store for speed, CRO, checkout friction, product page quality, app bloat, or revenue leaks. Use when the user says "audit my Shopify store," "Shopify performance," "my store isn't converting," "Shopify CRO," "Shopify speed," "too many apps," or "Shopify checkout optimisation.".
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also trigger on "signup conversions", "registration friction", "signup form optimization", "free trial signup", "reduce signup dropoff", "account creation flow", "signup page CRO". For post-signup in-app onboarding, see…
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also trigger on "sitemap", "site structure", "page hierarchy", "information architecture", "IA", "navigation design", "URL structure", "breadcrumbs", "internal linking strategy", "website…
When the user wants help creating, planning, or optimizing social media content for LinkedIn, Twitter/X, Instagram, or TikTok. Also trigger on "LinkedIn post", "Twitter thread", "social media strategy", "content calendar", "social scheduling", "what to post", "social engagement", "personal brand content", "founder…
When the user wants to set up or update their solopreneur context document — a one-time profile of their business that all other skills reference automatically. Use when the user says "set up my context," "tell you about my business," "save my business info," "update my profile," or when starting a new session and…
When the user wants a full website audit covering performance, CRO, SEO, mobile UX, and conversion bottlenecks. Use when the user says "audit my website," "review my site," "what's wrong with my website," "website health check," "why isn't my site converting," or "site audit." Outputs a structured, actionable report.
When the user wants to speed up, optimise, or diagnose performance issues on a WordPress site. Use when the user says "my WordPress site is slow," "WordPress performance," "speed up WordPress," "WordPress optimisation," "Core Web Vitals WordPress," "WordPress hosting," "caching plugin," or "WooCommerce slow.".