Design the words in a product — labels, instructions, errors, confirmations, empty states, onboarding copy, tooltips, voice and tone frameworks, and content models. UX writing and content strategy as a deep discipline. Trigger when writing or reviewing UI copy, error messages, empty states, onboarding text, CTAs…
Map, analyze, and redesign the systems behind product experiences. Part of the Intent design strategy system. Creates service blueprints, ecosystem maps, process architecture, and dependency diagrams. Understands how services, teams, tools, and data flows connect to produce (or fail to produce) user outcomes. Proposes…
Structured UX evaluation that produces quantitative assessments, identifies specific issues, and routes to the right Intent skill for resolution. Part of the Intent design strategy system. Runs heuristic evaluations, cognitive walkthroughs, anti-pattern detection, and task success analysis. Scores, categorizes, and…
Harden designs for real-world use by systematically identifying and designing for every condition outside the happy path. Part of the Intent design strategy system. Covers state inventories, error recovery, empty states, loading patterns, first-run experiences, stress testing, internationalization readiness, and…
Design for everyone by treating accessibility as a first-class design discipline, not a compliance checklist. Part of the Intent design strategy system. Covers WCAG 2.2 for designers, screen reader experience design, keyboard navigation, cognitive accessibility, motor accessibility, inclusive design beyond compliance…
Intent reference: WCAG 2.2 for designers, screen reader design, keyboard navigation, cognitive and motor accessibility, inclusive design principles and testing methodology. Load when working on accessibility, a11y audits, inclusive design, or assistive technology.
Intent reference: voice framework methodology, tone matrices, content modeling, microcopy patterns, terminology governance, readability scoring. Load when working on UX writing, voice and tone, content models, or copy strategy.
Intent reference: navigation patterns and trade-offs, taxonomy design, mental model theory, wayfinding principles, search behavior models. Load when designing navigation, site structure, taxonomy, or information hierarchy.
Intent reference: form design, state management, validation patterns, feedback loops, progressive disclosure, error recovery, undo/redo. Load when designing forms, interactions, input validation, or state transitions.
Intent reference: HEART framework, Goal-Signal-Metric mapping, A/B test design, statistical literacy for designers, ethical measurement. Load when defining metrics, designing experiments, or building measurement plans.
The entry point for Intent, a UX and design strategy system. Sets project context, routes to specialized skills, and loads foundational UX knowledge. Activate when starting any UX or product design work, setting project context, routing to other skills, evaluating an existing product's UX, or when the user asks about…
Guide and conduct user research — from planning through synthesis. Interview scripts, survey design, usability test plans, diary studies, contextual inquiry. Plus synthesis: affinity mapping, thematic coding, insight extraction. Trigger when: planning user research, writing interview guides, designing usability tests…
Adapts experiences across cultures and languages — not just translation, but cultural reconception. Part of the Intent design strategy system. When a product enters a new market, everything is in play: information density, navigation patterns, color meaning, icon comprehension, date formats, trust signals, payment…
Defines and tracks UX success through metrics, measurement frameworks, and experimentation. Part of the Intent design strategy system. Connects design decisions to observable evidence — did the thing we built actually help? Guards against measurement becoming manipulation. Trigger when: defining success metrics…
Structure information so people can find what they need, understand where they are, and navigate confidently. Covers navigation pattern design, taxonomy, labeling systems, search and browse strategy, wayfinding, and IA research methods. Trigger when designing navigation structures, categorization schemes, site maps…
A cross-cutting cognitive mode for sitting with design problems before rushing to solve them. Part of the Intent design strategy system. Activates expansive brainstorming: hyperassociativity, beginner's mind, cross-domain pattern recognition, and suppression of premature idea-dismissal. Works alongside every Intent…
Discipline for giving design work narrative structure that makes people care. Provides four canonical patterns — protagonist-arc, choreography, situation/complication/resolution, what-is/what-could-be — each with a goal, shape, and named pathology. Use when design work needs narrative structure, when stakeholders need…
Frames product design problems before solutions exist. Synthesizes research, sizes opportunities, defines hypotheses, scopes projects, and maps customer journeys. Use this skill for new project kickoffs, ambiguous business asks, translating research into briefs, strategic framing sessions, opportunity assessments…
Rethinks experiences for different platforms and contexts — not just resizing, but reconceiving. Part of the Intent design strategy system. When an experience moves from desktop to mobile, web to TV, consumer app to kiosk, or visual interface to voice, the interaction model, information priority, and user context all…