audience-belief-mapper

audience-belief-mapper is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 183 tokens per session (3,010 once invoked), scanned A, original, Apache-2.0.

A buyer-belief map that records what a target customer already thinks, the objections they raise, and the forces that make them change or stay with the current option.

In plain words
What is it for?
Use it to capture recurring objections, write responses to them, and understand the problem pressure, appeal of a new solution, fear of switching, and pull of the status quo.
Why use it?
It replaces guesses about customers with a structured view of their concerns, habits, and reasons for switching.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to capture recurring objections, write responses to them, and understand the problem pressure, appeal of a new solution, fear of switching, and pull of the status quo.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for audience-belief-mapper

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for audience-belief-mapper

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 183 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,010 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 68
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00183 $0.03010
Opus 5 $0.00092 $0.01505
Sonnet 5 $0.00037 $0.00602
Haiku 4.5 $0.00018 $0.00301

Measured 9d ago against content hash 340a907285a8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

audience-belief-mapper scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

narrative/trace/audience-belief-mapper/SKILL.md · 88 lines

How it starts

The opening of the file, as written. The whole thing — 88 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audience Belief Mapper

Captures the beachhead's narrative raw material — the beliefs and mental models buyers already hold, the objections that recur in every deal, each objection's reframe, and the JTBD four forces (push of the problem, pull of the new solution, anxiety of the switch, habit of the status quo) that decide whether they move. It is the third move of the TALE Trace phase and its output feeds three TALE dimensions: T (beachhead/ICP truth — the narrative targets a segment scored on serviceability / pain / reachability, not "everyone"), A (the objection reframes the message house answers), and E (win-loss and objection language written back to the canon candidates). It never scores TALE profile result and never adjudicates a claim — unverified quotes or comparative statements are marked [needs source] and routed to memory/events/claims.ndjson via an authorized operation: propose request to registry-events.py.

Scope guard: this skill maps beliefs, objections, and switching forces only. It does not build demographic or firmographic persona profiles (reuse audience-mapper — this skill takes the persona base from there and does not rebuild it), reconcile the positioning canvas against shippable reality (positioning-truth-tracer), build the change-narrative arc (strategic-narrative-designer), adjudicate any claim (offer-claims-registry is the sole writer of memory/claims/claims-ledger.md), or compute the TALE profile result (only the narrative-quality-auditor gate scores TALE). It works one lever — audience belief — and hands off.

Quick Start

Map the beliefs, objections, and switching forces for [product]'s beachhead. Here are [N] interview / win-loss notes: [paste].

Read the full file on GitHub · 88 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 88 lines · 183 tokens per session scan A 340a907285a8

Subscribe to this mod's changes

audience-belief-mapper is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed yesterday), licensed Apache-2.0. It adds 183 tokens to every session and 3,010 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.