conversion-signal-qa

conversion-signal-qa is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 151 tokens per session (2,311 once invoked), scanned A, original, Apache-2.0.

A pre-launch check for the measurement setup behind online advertising, including conversion events, campaign labels called UTMs, duplicate counting, and attribution windows.

In plain words
What is it for?
Use it to create a UTM and event specification, check Google and Meta conversion tracking, confirm deduplication rules, and prepare a tracking checklist.
Why use it?
It helps catch tracking problems before advertising data is used to make decisions, but it does not judge whether the ads are profitable.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to create a UTM and event specification, check Google and Meta conversion tracking, confirm deduplication rules, and prepare a tracking checklist.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/conversion-signal-qa

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion-signal-qa

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/conversion-signal-qa/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/conversion-signal-qa)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/conversion-signal-qa"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/conversion-signal-qa/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion-signal-qa

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/conversion-signal-qa"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/conversion-signal-qa.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 151 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,311 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 69
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00151 $0.02311
Opus 5 $0.00076 $0.01156
Sonnet 5 $0.00030 $0.00462
Haiku 4.5 $0.00015 $0.00231

Measured 10d ago against content hash 6964befb1838, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

conversion-signal-qa scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ad/activate/conversion-signal-qa/SKILL.md · 84 lines

How it starts

The opening of the file, as written. The whole thing — 84 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Signal QA

Pre-flight QA of the measurement plumbing behind paid ads — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — delivered as a tracking pre-flight checklist plus a UTM/event-spec builder. Scope line: this skill BUILDS and FIXES the signal pre-flight so the data is trustworthy; it does NOT score the ROAS R1/R2 vetoes — ad-account-auditor judges those as scored red lines. It is the R1/R2 prerequisite, not the verdict. It is also not the standing monthly de-dup / incrementality reconciliation — that is attribution-reconciler. Here you only gate that a dedup rule and aligned attribution windows exist pre-launch; the actual order-ID matching, double-count quantification, and incrementality read happen in attribution-reconciler.

Quick Start

QA my conversion tracking before I scale. Platforms: Google + Meta. Here is my GA4 Conversions export and Traffic-acquisition (source/medium) export: [paste/path].
Build me a UTM scheme and event spec for this campaign, then give me a pre-launch tracking checklist I can run myself.
My Meta and Google numbers don't match my GA4 orders — find the dedup, attribution-window, and UTM problems. [GA4 exports attached]

Skill Contract

Expected output: a tracking pre-flight checklist (pass/fail/needs-input per item), field-level evidence observations, a versioned UTM/event-spec binding (naming convention + conversion-event table + exact ref/hash), cross-platform dedup + attribution-window alignment notes, offline/iOS-ATT modeled-gap flags, and the standard handoff summary.

  • Reads: site/account topic and platforms; the user's own GA4 Conversions report export and Traffic-acquisition (source/medium) export with source ref, observation time, window, currency, and timezone; one manual test conversion the user performs (NOT pixel/tag-manager API access).
  • Writes: a user-facing pre-flight report plus a reusable UTM/event spec to memory/ad/conversion-signal-qa/.
  • Promotes: signal-integrity blockers (events not firing, UTM gaps, dedup/window mismatch, missing test conversion) and the UTM/event spec to memory/hot-cache.md and memory/open-loops.md.
  • Done when: every pre-flight item is marked pass/fail/needs-input from source- and time-bound evidence; the UTM scheme + event spec have a stable ref/version/hash; conflicting sources remain visible; dedup rules and attribution-window alignment are stated per platform; offline/iOS-ATT modeled gaps are flagged (never silently passed); and the report says the plumbing is launch-ready or names exactly what to fix.
  • Primary next skill: ad-account-auditor to score R1/R2 and the full RQS once the signal is fixed.

Read the full file on GitHub · 84 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed · +3 lines 6964befb1838
  2. 13d ago First seen · 81 lines · 151 tokens per session scan A 6452e211ae2b

Subscribe to this mod's changes

conversion-signal-qa is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed today), licensed Apache-2.0. It adds 151 tokens to every session and 2,311 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.