positioning-mapper

positioning-mapper is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 178 tokens per session (2,979 once invoked), scanned A, original, Apache-2.0.

A positioning canvas that maps the alternatives customers consider, including spreadsheets, manual work, and doing nothing. It connects a product's verifiable differences to customer value and selects an initial target segment.

In plain words
What is it for?
It helps define competitive alternatives, unique attributes, value themes, a first target segment, and a concise statement of what makes the product distinct.
Why use it?
It makes the competitive choice explicit instead of treating only direct competitors as alternatives. It gives later messaging a clear audience and basis for differentiation.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit It helps define competitive alternatives, unique attributes, value themes, a first target segment, and a concise statement of what makes the product distinct.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/positioning-mapper

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning-mapper

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/positioning-mapper/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/positioning-mapper)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/positioning-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/positioning-mapper/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning-mapper

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/positioning-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/positioning-mapper.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 178 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,979 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 69
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00178 $0.02979
Opus 5 $0.00089 $0.01489
Sonnet 5 $0.00036 $0.00596
Haiku 4.5 $0.00018 $0.00298

Measured 9d ago against content hash 8cd0d326bb88, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

positioning-mapper scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

launch/research/positioning-mapper/SKILL.md · 89 lines

How it starts

The opening of the file, as written. The whole thing — 89 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Positioning Mapper

Builds the Dunford-style positioning canvas that the rest of the launch stands on — the named competitive alternatives users actually weigh (including spreadsheet, manual process, and "do nothing"), the unique attributes only this product has, the value themes those attributes ladder up to, the beachhead segment to win first, and the one-sentence onlyness statement. It is the first move of the RAMP Research phase and feeds two RAMP-R sub-items directly: positioning canvas complete (named competitive alternatives, unique attributes, value themes) and ICP/beachhead segment defined and matched to launch scope (see ramp-benchmark.md). Every downstream message — tagline, PR-FAQ, store listing — is a restatement of this canvas, which is why message-house-builder takes it as its only upstream and entity-registry reads it as the entity-signal source.

Scope guard: this skill produces the positioning canvas document only. It does not write the message house, taglines, or per-channel copy (that is message-house-builder), build audience/persona profiles (reuse audience-mapper), do SEO keyword positioning (keyword-research), adjudicate product or comparative claims (unverifiable ones are marked [needs source] and submitted to memory/events/claims.ndjson via an authorized operation: propose request to registry-events.py for the claims ledger), or compute the RAMP profile result (only the launch-readiness-auditor gate scores RAMP). It works one lever — positioning — and hands off.

Quick Start

Map the positioning for [product]. Users today solve this with [alternatives, if known]. Candidate segments: [list or "help me choose"].
Build a positioning canvas from these win-loss notes and user interviews: [paste]. Pick the beachhead.

Read the full file on GitHub · 89 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 89 lines · 178 tokens per session scan A 8cd0d326bb88

Subscribe to this mod's changes

positioning-mapper is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed yesterday), licensed Apache-2.0. It adds 178 tokens to every session and 2,979 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.