share-of-voice-tracker

share-of-voice-tracker is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 184 tokens per session (3,072 once invoked), scanned A, original, Apache-2.0.

A competitive social metric that compares a brand’s public mentions with mentions of a fixed group of competitors. Share of voice means the brand’s mentions divided by all brand and competitor mentions for the same period.

In plain words
What is it for?
Use it to calculate and trend share of voice by platform and period, with optional sentiment weighting clearly labeled. It covers public counts and user-provided exports.
Why use it?
It makes changes in the brand’s portion of a public conversation easier to track without changing the comparison group midway.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to calculate and trend share of voice by platform and period, with optional sentiment weighting clearly labeled. It covers public counts and user-provided exports.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for share-of-voice-tracker

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for share-of-voice-tracker

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 184 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,072 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 69
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00184 $0.03072
Opus 5 $0.00092 $0.01536
Sonnet 5 $0.00037 $0.00614
Haiku 4.5 $0.00018 $0.00307

Measured 9d ago against content hash b999baa3c761, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

share-of-voice-tracker scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

social/observe/share-of-voice-tracker/SKILL.md · 90 lines

How it starts

The opening of the file, as written. The whole thing — 90 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Share of Voice Tracker

The competitive trend read of the ECHO Observe phase: SOV% = brand mentions ÷ (brand + competitor panel mentions), per platform per period, on a panel that stays locked. It feeds the ECHO O sub-item locked competitor panel for share-of-voice (a panel switch restarts the trend; sentiment-weighting labeled) — the O3 rule this skill enforces — and every rate it reports lives under the declared, period-stable denominators red line (ECHO O1; see echo-benchmark.md). social-pulse-monitor supplies the query architecture and raw sweeps; social-measurement-loop folds the SOV read into the weekly read; only social-quality-auditor computes the ECHO profile result and runs the vetoes.

Scope guard: this skill owns the share-of-voice number only. Competitor content and strategy watching (what they post, which campaigns run) stays with competitor-tracker; backlink and offsite SEO signals with offsite-signal-analyzer; the mention sweep, triage, and spike baseline with social-pulse-monitor; the metric dictionary and write-back loop with social-measurement-loop. Competitor platform data is limited to PUBLIC counts and user exports — closed platforms (X/IG/TikTok/LinkedIn/小红书/微信公众号/视频号/抖音, access class manual-package/user-export) are never scraped, and automating them is a hard red line (风控/封号). Registry-grade channel facts go only to memory/events/channels.ndjson via an authorized operation: propose request to registry-events.pychannel-registry is the sole writer of memory/channels/.

Quick Start

Track share of voice for [brand] vs the locked panel [competitor A, B, C] on HN + Bluesky + news echo, monthly, this quarter.

Read the full file on GitHub · 90 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 90 lines · 184 tokens per session scan A b999baa3c761

Subscribe to this mod's changes

share-of-voice-tracker is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed today), licensed Apache-2.0. It adds 184 tokens to every session and 3,072 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.