brand-consistency

brand-consistency is a skill for Claude Code, Codex from dylantarre/animation-principles. It costs 20 tokens per session (598 once invoked), scanned A, original, MIT.

A guide to making animation reflect a product's visual personality and remain consistent across its features.

In plain words
What is it for?
Use it to define animation qualities, timing scales, levels of exaggeration, and secondary effects for a consistent motion style.
Why use it?
It helps prevent generic motion or transitions that clash with a brand's tone, such as playful movement in a serious product.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to define animation qualities, timing scales, levels of exaggeration, and secondary effects for a consistent motion style.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/dylantarre/animation-principles/brand-consistency
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add dylantarre/animation-principles --skill brand-consistency
Clone the repo
git clone --depth 1 https://github.com/dylantarre/animation-principles

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-consistency

README.md
[![agentmods](https://agentmods.dev/badge/skills/dylantarre/animation-principles/brand-consistency/github.svg)](https://agentmods.dev/skills/dylantarre/animation-principles/brand-consistency)
Your own site
<a href="https://agentmods.dev/skills/dylantarre/animation-principles/brand-consistency"><img src="https://agentmods.dev/badge/skills/dylantarre/animation-principles/brand-consistency/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-consistency

Your own site · 80×15
<a href="https://agentmods.dev/skills/dylantarre/animation-principles/brand-consistency"><img src="https://agentmods.dev/badge/skills/dylantarre/animation-principles/brand-consistency.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 20 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 598 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 15 Feb 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00020 $0.00598
Opus 5 $0.00010 $0.00299
Sonnet 5 $0.00004 $0.00120
Haiku 4.5 $0.00002 $0.00060

Measured 9d ago against content hash 8ee6be31c5f8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-consistency scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/12-by-problem-type/brand-consistency/SKILL.md · 71 lines

How it starts

The opening of the file, as written. The whole thing — 71 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Consistency

Align animation style with brand identity using Disney's principles.

Problem Indicators

  • Animation feels "off-brand"
  • Generic motion that could be any product
  • Inconsistent animation styles across features
  • Motion conflicts with brand voice
  • Users don't recognize the product's personality

Diagnosis by Principle

Appeal

Issue: Animation lacks distinctive character Fix: Define brand motion attributes. Is your brand playful (bouncy easing), professional (smooth, minimal), energetic (quick, snappy)?

Exaggeration

Issue: Wrong level of drama for brand Fix: Match exaggeration to brand personality. Luxury = subtle. Playful = bouncy. Corporate = restrained.

Timing

Issue: Speed doesn't match brand energy Fix: Fast brands: 100-200ms. Calm brands: 300-500ms. Define a timing scale and use consistently.

Squash and Stretch

Issue: Elastic effects conflict with serious brand Fix: Reserve squash/stretch for playful brands. Use scale transforms for professional brands.

Secondary Action

Issue: Details don't reinforce brand Fix: Secondary actions should amplify brand personality. A fun brand might have playful ripples; a serious brand uses subtle fades.

Quick Fixes

  1. Create a motion style guide - Document easing, duration, principles used
  2. Define 3-5 brand motion words - "Swift, precise, confident"
  3. Build reusable animation tokens - Consistent timing/easing variables
  4. Audit existing animations - Find outliers
  5. Create animation components - Enforce consistency through code

Troubleshooting Checklist

  • Can you describe animation in 3 brand words?
  • Does motion match brand voice guidelines?
  • Are easing curves consistent across features?
  • Is timing scale documented and followed?
  • Would a competitor use identical animation?
  • Do animations feel like the same product?
  • Test: Show animation without UI—recognizable as your brand?
  • Review with brand/design team

Read the full file on GitHub · 71 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 71 lines · 20 tokens per session scan A 8ee6be31c5f8

Subscribe to this mod's changes

brand-consistency is a skill published in the GitHub repository dylantarre/animation-principles (81 stars, last pushed 8mo ago), licensed MIT. It adds 20 tokens to every session and 598 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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