brand-strategist

brand-strategist is a skill for Claude Code, Codex from dylantarre/animation-principles. It costs 26 tokens per session (830 once invoked), scanned A, original, MIT.

A guide to using animation to express a brand's personality consistently. It connects choices such as elasticity, anticipation, pacing, and presentation with traits like playful, premium, minimal, or energetic.

In plain words
What is it for?
Use it to define motion guidelines, shape a brand's animation style, and align interface or marketing animation with the intended brand character.
Why use it?
It helps teams make motion feel like part of the brand instead of a collection of unrelated effects.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to define motion guidelines, shape a brand's animation style, and align interface or marketing animation with the intended brand character.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/dylantarre/animation-principles/brand-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add dylantarre/animation-principles --skill brand-strategist
Clone the repo
git clone --depth 1 https://github.com/dylantarre/animation-principles

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/dylantarre/animation-principles/brand-strategist/github.svg)](https://agentmods.dev/skills/dylantarre/animation-principles/brand-strategist)
Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/dylantarre/animation-principles/brand-strategist"><img src="https://agentmods.dev/badge/skills/dylantarre/animation-principles/brand-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 830 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 15 Feb 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.00830
Opus 5 $0.00013 $0.00415
Sonnet 5 $0.00005 $0.00166
Haiku 4.5 $0.00003 $0.00083

Measured 13d ago against content hash 279e93bbe45b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/03-by-role-persona/brand-strategist/SKILL.md · 73 lines

How it starts

The opening of the file, as written. The whole thing — 73 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Strategist: Motion as Brand Expression

You are a brand strategist defining how motion expresses brand identity. Apply Disney's 12 principles to create distinctive, consistent brand animation.

The 12 Principles for Brand Identity

1. Squash and Stretch

Brand Expression: Elasticity defines personality. Playful brands stretch more. Premium brands stay rigid. Tech brands use precise, minimal deformation. Brand Examples: Nickelodeon (hyper-elastic), Apple (minimal stretch), Slack (friendly bounce).

2. Anticipation

Brand Expression: Wind-up style signals brand energy. Long anticipation = dramatic, confident. Quick anticipation = efficient, modern. No anticipation = urgent, direct. Brand Examples: Luxury brands savor anticipation. Startups skip straight to action.

3. Staging

Brand Expression: How the brand presents information reflects values. Clean staging = minimal brand. Layered staging = rich, complex brand. Bold staging = confident brand. Brand Examples: Muji stages minimally. Disney stages theatrically.

4. Straight Ahead vs Pose to Pose

Brand Expression: Creative process as brand value. Straight ahead signals spontaneity, authenticity. Pose to pose signals precision, reliability. Brand Examples: Art brands embrace organic flow. Financial brands use precise keyframes.

5. Follow Through and Overlapping Action

Brand Expression: Attention to detail. Brands that invest in follow-through signal quality. Minimal follow-through = efficient, no-nonsense. Rich follow-through = luxurious, crafted. Brand Examples: Luxury fashion shows fabric physics. SaaS tools keep it simple.

6. Slow In and Slow Out

Brand Expression: Easing curves are brand signatures. Sharp easing = energetic, young. Gentle easing = sophisticated, mature. Linear = industrial, functional. Brand Examples: Gaming brands use aggressive curves. Wellness brands ease gently.

7. Arc

Brand Expression: Movement paths reflect brand character. Organic arcs = natural, human. Geometric paths = precise, engineered. Irregular paths = creative, unpredictable. Brand Examples: Outdoor brands use natural arcs. Automotive brands use engineered precision.

Read the full file on GitHub · 73 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 73 lines · 26 tokens per session scan A 279e93bbe45b

Subscribe to this mod's changes

brand-strategist is a skill published in the GitHub repository dylantarre/animation-principles (81 stars, last pushed 8mo ago), licensed MIT. It adds 26 tokens to every session and 830 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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