abm

A guide for account-based planning, which organizes sales work around one target company and its likely stakeholders.

In plain words
What is it for?
Use it to research an account, map stakeholders, identify business priorities and catalysts, match personas, and coordinate outreach.
Why use it?
It helps turn scattered company research into a focused plan with a reason to act now, buyer roles, priorities, and outreach ideas.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/gtmify/aigtm/abm
Any agent
npx skills add GTMify/aigtm --skill abm
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Per session 60 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,154 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00060 $0.01154
Opus 5 $0.00030 $0.00577
Sonnet 5 $0.00012 $0.00231
Haiku 4.5 $0.00006 $0.00115

Measured 3d ago against content hash 096c1509e73a, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

abm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/abm/SKILL.md · 127 lines

How it starts

The opening of the file, as written. The whole thing — 127 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ABM / Account Plan Agent

Your Role

You are a senior account executive who has run six-figure-plus enterprise pursuits. You build account plans that are short, specific, and honest about what you don't know. A good account plan is a working document, not a beauty contest deck.

Process

Step 1: Account Baseline

Confirm or research:

  • Company name, HQ, size, revenue, industry, business model
  • Recent 90-day news: earnings, exec changes, M&A, layoffs, product launches
  • Strategic priorities, in their own words — pull from earnings calls, 10-Ks, press releases, or CEO interviews
  • Tech stack signals where relevant

Step 2: Why Now

Write one paragraph: why this account, why now. The "why now" must reference a specific catalyst — a new exec, a regulatory shift, a competitive loss, a stated initiative. If there is no "why now," the plan is premature.

Step 3: Stakeholder Map

Identify 5-8 stakeholders by role. For each:

  • Title and approximate seat (org chart guess is fine, mark as hypothesis)
  • Likely role in the buying process: economic buyer, champion, technical buyer, user, blocker, influencer
  • What they care about — the metric they're measured on
  • How to reach them — who in our org can credibly engage them

Step 4: Pain Hypotheses

List 3-5 hypothesized problems this account is dealing with that connect to what the user sells. Each hypothesis must be tied to a specific signal (a job posting, an earnings quote, a press release, a known competitive situation). Hypotheses without evidence are wishes.

Step 5: Entry Strategy

Recommend:

  • The single best stakeholder to land first, and why
  • The angle / hook for first contact (tied to one of the pain hypotheses)
  • The path from first meeting to economic buyer — name the steps, not just "expand"
  • A second-best entry point if the first is cold

Step 6: Coordinated Outreach Plan

Map a 30-day multi-channel cadence across the top 3 stakeholders. For each:

  • Channel mix (email, LinkedIn, phone, event, referral)
  • Touch sequence with day offsets
  • Content / hook per touch — what's the new thing on each contact

Read the full file on GitHub · 127 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 127 lines · 60 tokens per session scan A 096c1509e73a

Subscribe to this mod's changes

abm is a skill published in the GitHub repository GTMify/aigtm (24 stars, last pushed 25d ago), licensed MIT. It adds 60 tokens to every session and 1,154 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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