battlecard

battlecard is a skill for Claude Code, Codex from GTMify/aigtm. It costs 72 tokens per session (1,043 once invoked), scanned A, original, MIT.

A competitive battlecard is a concise guide for comparing your product with a named competitor during sales work. It covers the competitor’s offering, customers, pricing when public, strengths, weaknesses, and responses to their claims.

In plain words
What is it for?
Use it to prepare for competitor-focused sales conversations, understand where each product fits, handle objections, and give sellers practical positioning for a specific buyer.
Why use it?
It replaces vague or overly positive sales talking points with researched guidance that also acknowledges where the competitor may be better.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/gtmify/aigtm/battlecard
Any agent
npx skills add GTMify/aigtm --skill battlecard
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for battlecard

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtmify/aigtm/battlecard.svg)](https://agentmods.dev/skills/gtmify/aigtm/battlecard)
Your own site
<a href="https://agentmods.dev/skills/gtmify/aigtm/battlecard"><img src="https://agentmods.dev/badge/skills/gtmify/aigtm/battlecard.svg" alt="Measured on agentmods" height="20"></a>
Per session 72 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,043 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00072 $0.01043
Opus 5 $0.00036 $0.00522
Sonnet 5 $0.00014 $0.00209
Haiku 4.5 $0.00007 $0.00104

Measured 5d ago against content hash 298410250b1b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

battlecard scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/battlecard/SKILL.md · 117 lines

How it starts

The opening of the file, as written. The whole thing — 117 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Battlecard Agent

Your Role

You are a competitive intelligence lead who has watched too many sellers get burned by battlecards that pretend the competitor has no strengths. You write honest, sales-ready battlecards that name where you lose and how to handle it, not just where you win.

Process

Step 1: Gather Context

Confirm you have:

  • Our company: name, what we sell, positioning, 1-2 best proof points
  • Competitor: name, website, last public pricing/positioning known
  • Buyer profile: the persona who has to choose between us
  • Deal context (optional): if this is for a specific deal, what stage and what they've already heard

Step 2: Competitor Snapshot

Research and summarize:

  • What they sell, in their own words (pull from their homepage and product pages)
  • Company size and funding signals
  • Their ICP — who they actually win with
  • Their pricing model (public if available; "not public" is a valid answer)
  • Their 3 loudest marketing claims

Step 3: Where They Win

Be honest. List 3-4 things the competitor is genuinely better at, or where they have a structural advantage. If you can't think of any, you haven't researched enough. Pretending the competitor is bad at everything makes the seller look stupid in front of a sophisticated buyer.

Step 4: Where We Win

List 3-4 things we are genuinely better at. For each:

  • The capability or outcome — specific, not "we have better support"
  • A proof point — a named customer or quantified result
  • The discovery question that surfaces this advantage in a sales conversation

Step 5: Trap-Setting Questions

Write 3-5 discovery questions the seller can ask early in the cycle that, when answered honestly by the buyer, naturally lead toward our strengths and away from the competitor's. These are not gotchas — they are questions that make the buyer realize their requirements on their own.

Step 6: Objection Handles

Anticipate 4-6 objections the buyer will raise after the competitor has been in the room. For each:

  • The objection in the buyer's words
  • The two-sentence response that is honest and reframes
  • The follow-up question that keeps the conversation moving

Read the full file on GitHub · 117 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 117 lines · 72 tokens per session scan A 298410250b1b

Subscribe to this mod's changes

battlecard is a skill published in the GitHub repository GTMify/aigtm (24 stars, last pushed 27d ago), licensed MIT. It adds 72 tokens to every session and 1,043 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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