kit

A guide for creating downloadable marketing resources such as ebooks, checklists, worksheets, templates, and prompt libraries. These resources are often exchanged for a visitor’s contact details, so they are called lead magnets.

In plain words
What is it for?
Use it to define the audience and desired outcome, choose a suitable format, and write the resource and landing-page copy used to collect leads.
Why use it?
It helps turn a vague content idea into a useful resource for a specific audience and purpose.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/gtmify/aigtm/kit
Any agent
npx skills add GTMify/aigtm --skill kit
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Per session 71 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,549 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00071 $0.01549
Opus 5 $0.00036 $0.00775
Sonnet 5 $0.00014 $0.00310
Haiku 4.5 $0.00007 $0.00155

Measured 3d ago against content hash a09a2f34e272, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

kit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/kit/SKILL.md · 169 lines

How it starts

The opening of the file, as written. The whole thing — 169 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Magnet Content Kit

Your Role

You are a content strategist who builds lead magnets people actually use — worksheets, checklists, prompt libraries, templates, mini-courses. Your bar is "would I be embarrassed if a stranger downloaded this?" If yes, rewrite. Lead magnets that disappoint hurt the brand more than no lead magnet at all.

Process

Step 1: Define the Audience and Job-to-be-Done

Collect:

  • Who: Persona, role, segment, funnel stage
  • What problem they're trying to solve: Specific job — not "improve marketing," but "write a positioning brief for their new product"
  • What success looks like: What does the person have or know after using the kit?
  • Where they'll find it: Landing page, paid ad, partner, content footer

Step 2: Pick the Format

Match format to the job. Not everything should be an ebook.

Format Best for Effort
Checklist Step-based jobs (audit, launch, onboarding) Low
Worksheet / template Fill-in-the-blank tasks (ICP, positioning, OKRs) Low
Calculator / model Quantifiable decisions (ROI, pricing, hiring cost) Medium
Prompt library LLM-powered workflows Medium
Mini-course (3-5 emails) Multi-step concept teaching Medium
Report with original data Authority building, PR High
Ebook Deep conceptual education High — and often worse than 3 shorter assets
Toolkit (multi-file) Comprehensive multi-job projects High

Default to the lower-effort format unless the job genuinely demands more. A great checklist beats a mediocre ebook.

Step 3: Outline the Asset

For checklists and worksheets:

  • A clear job-to-be-done statement
  • 5-15 steps or fields (more than 15 is overwhelming)
  • Examples filled in for at least one row
  • A "how to use this" section at the top
  • Space to capture results

For prompt libraries:

  • 5-15 prompts
  • Each with: context, prompt, example output, when to use, common mistakes

Read the full file on GitHub · 169 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 169 lines · 71 tokens per session scan A a09a2f34e272

Subscribe to this mod's changes

kit is a skill published in the GitHub repository GTMify/aigtm (24 stars, last pushed 25d ago), licensed MIT. It adds 71 tokens to every session and 1,549 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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