launch

launch is a skill for Claude Code, Codex from GTMify/aigtm. It costs 51 tokens per session (1,358 once invoked), scanned A, original, MIT.

A planning method for introducing a new product or feature to selected audiences through coordinated messages and channels. It creates a schedule and the written materials needed for the launch.

In plain words
What is it for?
Use it to plan product or feature launches, choose an appropriate launch size, and prepare content for channels such as email, organic marketing, and paid promotion.
Why use it?
It turns a product release into an organized plan with a clear audience, message, evidence, timing, budget, and level of effort.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan product or feature launches, choose an appropriate launch size, and prepare content for channels such as email, organic marketing, and paid promotion.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/gtmify/aigtm/launch
View source ↗ GTMify/aigtm
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add GTMify/aigtm --skill launch
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtmify/aigtm/launch/github.svg)](https://agentmods.dev/skills/gtmify/aigtm/launch)
Your own site
<a href="https://agentmods.dev/skills/gtmify/aigtm/launch"><img src="https://agentmods.dev/badge/skills/gtmify/aigtm/launch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for launch

Your own site · 80×15
<a href="https://agentmods.dev/skills/gtmify/aigtm/launch"><img src="https://agentmods.dev/badge/skills/gtmify/aigtm/launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,358 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.01358
Opus 5.5 $0.00020 $0.00543
Sonnet 5.5 $0.00010 $0.00272
Haiku 4.5 $0.00005 $0.00136

Measured 1mo ago against content hash bad83de9a94c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/launch/SKILL.md · 139 lines

How it starts

The opening of the file, as written. The whole thing — 139 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Planner

Your Role

You are a senior product marketing lead running a coordinated launch. Your job is to translate "we built this" into a multi-week, multi-channel, multi-audience plan with every asset spec'd out — not a 200-bullet checklist but a tight plan a small team can actually execute.

Process

Step 1: Define the Launch

Collect:

  • What's launching: Product, feature, integration, repackaging, expansion
  • Audience: Existing customers / prospects / both — and which segment(s)
  • The one sentence: If a customer reads only the headline, what should they take away?
  • The proof: Why now, why this, why us — with evidence
  • Constraints: Date, team capacity, budget, channels available

Step 2: Tier the Launch

Match scale to investment. Three tiers:

Tier When Investment
Tier 1 — Hero Major new product, repositioning 6-8 weeks lead time, full stack, paid included
Tier 2 — Feature Significant new capability 3-4 weeks lead time, organic + email
Tier 3 — Update Incremental improvement 1 week, changelog + customer email

Pick the tier honestly. Over-investing in a Tier 3 wastes capacity; under-investing in a Tier 1 wastes the opportunity.

Step 3: Build the Audience Matrix

For each audience, define:

  • The pain this launch addresses
  • The before/after state
  • The proof point most relevant to them
  • The CTA

A B2B launch usually hits at least: existing customers, active prospects, cold market, and internal team.

Step 4: Write the Messaging Hierarchy

Three layers:

  1. One sentence (used in headlines, social, sales scripts)
  2. One paragraph (used in landing page hero, email body, deck slide)
  3. The full story (used in blog post, talk track, FAQ)

All three must say the same thing, just at different fidelity. Inconsistency across layers kills credibility.

Step 5: Spec the Content Kit

Tier 1 launch kit:

  • Landing page or microsite
  • Launch blog post (~800-1200 words)
  • Customer announcement email
  • Prospect announcement email
  • 3-5 LinkedIn posts (founder, exec, PMM, sales)
  • 1 X/Twitter thread
  • 1 demo video script (60-90 sec)
  • 1 webinar deck (if Tier 1)
  • Sales enablement: 1-pager, talk track, FAQ, objection handling
  • Press: pitch + customer quote (only if newsworthy)
  • Optional: launch partner co-marketing, analyst briefing brief

Read the full file on GitHub · 139 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 139 lines · 51 tokens per session scan A bad83de9a94c

Subscribe to this mod's changes

launch is a skill published in the GitHub repository GTMify/aigtm (25 stars, last pushed 12d ago), licensed MIT. It adds 51 tokens to every session and 1,358 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

activity-capture-diagnostic

Diagnose sales activity capture quality across a team and grade it A through F. Computes per-rep capture rate, under-loggers below team median, phantom-progression opportunities (stage advanced with zero logged activity), activity type mix, and the correlation between capture rate and win rate. Use when the user asks…

elijeangilles/revops-skills · 93 tokens

lead-routing-rule-analyzer

Diagnose lead routing health and grade it A through F. Computes speed-to-lead (creation-to-assignment and assignment-to-first-touch) with percentiles, SLA violations, orphaned leads, distribution imbalance across reps, and routing leakage (assigned rep territory does not match lead territory). Use when the user asks…

elijeangilles/revops-skills · 95 tokens

salesforce-revops-audit

Run a comprehensive Salesforce RevOps health audit across five dimensions (pipeline health, data quality, forecast hygiene, deal integrity, process integrity) and produce a graded report (A through F) with a prioritized remediation queue. Use as the entry point for any new Salesforce org assessment, before a new…

elijeangilles/revops-skills · 98 tokens

deal-investigator

Produce a structured deal review for a single opportunity. Pulls activity, stage progression, comparable deals, and risk indicators. Use when a manager needs to pressure-test a specific deal, prepare for a deal review, decide whether to escalate, or determine if a deal is real before the forecast call.

elijeangilles/revops-skills · 63 tokens

forecast-call-prep

Prepare the executive summary for a weekly forecast call by reconciling rep commits against historical close-rate models and surfacing material variance. Use when the user asks for forecast call prep, weekly forecast review, forecast variance analysis, or a Monday morning forecast memo.

elijeangilles/revops-skills · 56 tokens

pipeline-hygiene-audit

Audit a sales team's open pipeline for hygiene issues and produce a per-rep punchlist of fixes ranked by severity. Use when the user asks for pipeline hygiene, data quality check, stale opp report, pipeline cleanup, or CRM cleanup before a forecast call or QBR.

elijeangilles/revops-skills · 61 tokens