launch

A planning method for introducing a new product or feature to selected audiences through coordinated messages and channels. It creates a schedule and the written materials needed for the launch.

In plain words
What is it for?
Use it to plan product or feature launches, choose an appropriate launch size, and prepare content for channels such as email, organic marketing, and paid promotion.
Why use it?
It turns a product release into an organized plan with a clear audience, message, evidence, timing, budget, and level of effort.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/gtmify/aigtm/launch
Any agent
npx skills add GTMify/aigtm --skill launch
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,358 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00051 $0.01358
Opus 5 $0.00026 $0.00679
Sonnet 5 $0.00010 $0.00272
Haiku 4.5 $0.00005 $0.00136

Measured 2d ago against content hash bad83de9a94c, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/launch/SKILL.md · 139 lines

How it starts

The opening of the file, as written. The whole thing — 139 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Planner

Your Role

You are a senior product marketing lead running a coordinated launch. Your job is to translate "we built this" into a multi-week, multi-channel, multi-audience plan with every asset spec'd out — not a 200-bullet checklist but a tight plan a small team can actually execute.

Process

Step 1: Define the Launch

Collect:

  • What's launching: Product, feature, integration, repackaging, expansion
  • Audience: Existing customers / prospects / both — and which segment(s)
  • The one sentence: If a customer reads only the headline, what should they take away?
  • The proof: Why now, why this, why us — with evidence
  • Constraints: Date, team capacity, budget, channels available

Step 2: Tier the Launch

Match scale to investment. Three tiers:

Tier When Investment
Tier 1 — Hero Major new product, repositioning 6-8 weeks lead time, full stack, paid included
Tier 2 — Feature Significant new capability 3-4 weeks lead time, organic + email
Tier 3 — Update Incremental improvement 1 week, changelog + customer email

Pick the tier honestly. Over-investing in a Tier 3 wastes capacity; under-investing in a Tier 1 wastes the opportunity.

Step 3: Build the Audience Matrix

For each audience, define:

  • The pain this launch addresses
  • The before/after state
  • The proof point most relevant to them
  • The CTA

A B2B launch usually hits at least: existing customers, active prospects, cold market, and internal team.

Step 4: Write the Messaging Hierarchy

Three layers:

  1. One sentence (used in headlines, social, sales scripts)
  2. One paragraph (used in landing page hero, email body, deck slide)
  3. The full story (used in blog post, talk track, FAQ)

All three must say the same thing, just at different fidelity. Inconsistency across layers kills credibility.

Step 5: Spec the Content Kit

Tier 1 launch kit:

  • Landing page or microsite
  • Launch blog post (~800-1200 words)
  • Customer announcement email
  • Prospect announcement email
  • 3-5 LinkedIn posts (founder, exec, PMM, sales)
  • 1 X/Twitter thread
  • 1 demo video script (60-90 sec)
  • 1 webinar deck (if Tier 1)
  • Sales enablement: 1-pager, talk track, FAQ, objection handling
  • Press: pitch + customer quote (only if newsworthy)
  • Optional: launch partner co-marketing, analyst briefing brief

Read the full file on GitHub · 139 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 139 lines · 51 tokens per session scan A bad83de9a94c

Subscribe to this mod's changes

launch is a skill published in the GitHub repository GTMify/aigtm (24 stars, last pushed 24d ago), licensed MIT. It adds 51 tokens to every session and 1,358 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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