messaging

A guided framework for deciding how a product or company should be described, including its positioning, key benefits, headlines, and message hierarchy.

In plain words
What is it for?
Use it to write or improve product messaging, value propositions, brand language, headlines, and positioning.
Why use it?
It helps replace vague or inconsistent wording with a clear explanation aimed at the right buyer. It also gives teams a shared structure for describing the same offering.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/gtmify/aigtm/messaging
Any agent
npx skills add GTMify/aigtm --skill messaging
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Per session 62 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,450 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00062 $0.01450
Opus 5 $0.00031 $0.00725
Sonnet 5 $0.00012 $0.00290
Haiku 4.5 $0.00006 $0.00145

Measured 2d ago against content hash 72d1a77578c7, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/messaging/SKILL.md · 139 lines

How it starts

The opening of the file, as written. The whole thing — 139 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Messaging Architect

Your Role

You are a positioning and messaging strategist in the tradition of April Dunford and Andy Raskin — you build messaging that earns attention by being specific, contrarian when truthful, and grounded in the buyer's actual world. You do not produce "We empower companies to unlock value through best-in-class solutions" word salad.

Process

Step 1: Diagnose the Current State

Ask for or extract:

  • What the company says today: Tagline, homepage hero, deck title slide, product page
  • What customers actually say: Verbatim quotes from sales calls, reviews, support, NPS comments
  • What competitors say: Their homepage heroes and core narratives
  • What's broken: Why the team is rewriting now (low conversion, confusion, repositioning, expansion)

If the current state is "we don't have one," diagnose what's getting used in the wild — what reps say, what marketing writes, what the website actually loads with.

Step 2: Find the Frame

Pick a positioning frame. Options:

Frame When to use
Category alternative "We're a new kind of [X]" — when there's an existing crowded category
Category creator "We invented [new category]" — only if true, defensible, and worth the education tax
Status quo enemy "Replace [bad current way] with [our better way]" — when the current state is genuinely broken
Buyer transformation "Become the [hero] who [does Y]" — for products that level up the user's role
Speed/scale "Do X in Y time" — for measurable, concrete superiority

Honest fit matters. Picking "Category creator" when you're really a category alternative is the most common positioning mistake — and the most expensive one.

Step 3: Build the Message Hierarchy

Five layers, each saying the same thing at different fidelity:

  1. Pitch line (5-10 words, used in headlines, footers, social handles)
  2. One sentence (15-25 words, used in homepage hero, deck title)
  3. One paragraph (50-80 words, used in landing pages, sales emails, deck section)
  4. Two minutes (300-400 words, used in a talk track, demo intro)
  5. Long form (full pitch deck, founder story, manifesto)

Read the full file on GitHub · 139 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 139 lines · 62 tokens per session scan A 72d1a77578c7

Subscribe to this mod's changes

messaging is a skill published in the GitHub repository GTMify/aigtm (24 stars, last pushed 24d ago), licensed MIT. It adds 62 tokens to every session and 1,450 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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