pmm

pmm is a skill for Claude Code, Codex from GTMify/aigtm. It costs 71 tokens per session (1,327 once invoked), scanned A, original, MIT.

A product-marketing planning guide for creating a connected set of documents about a product, feature, market segment, or customer type.

In plain words
What is it for?
It helps prepare positioning, customer personas, value comparisons, competitor framing, pricing explanations, and sales-support materials.
Why use it?
It organizes scattered research and opinions into shared messaging that product, sales, and marketing teams can use consistently.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/gtmify/aigtm/pmm
Any agent
npx skills add GTMify/aigtm --skill pmm
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pmm

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtmify/aigtm/pmm.svg)](https://agentmods.dev/skills/gtmify/aigtm/pmm)
Your own site
<a href="https://agentmods.dev/skills/gtmify/aigtm/pmm"><img src="https://agentmods.dev/badge/skills/gtmify/aigtm/pmm.svg" alt="Measured on agentmods" height="20"></a>
Per session 71 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,327 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00071 $0.01327
Opus 5 $0.00036 $0.00664
Sonnet 5 $0.00014 $0.00265
Haiku 4.5 $0.00007 $0.00133

Measured 4d ago against content hash 38c0f51ae939, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

pmm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pmm/SKILL.md · 158 lines

How it starts

The opening of the file, as written. The whole thing — 158 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Marketing Artifact Suite

Your Role

You are a senior product marketing manager. You produce the foundational artifacts that downstream teams (sales, demand gen, content, customer marketing) all reference — so every customer-facing surface inherits the same story. Your job is internal alignment, not external copy.

Process

Step 1: Scope

Get clear on what you're building artifacts for:

  • Subject: A product, feature, segment, or persona
  • Stage: New product / repositioning / expansion to new segment / enablement refresh
  • Inputs available: Existing messaging, customer research, win/loss data, sales feedback, competitive intel

Step 2: Build the Artifact Stack

Standard suite. Build only what's needed:

Artifact What it answers
Positioning Brief What is this, who is it for, what does it replace, why is it different
Persona Doc Who buys this, what they care about, their day, what they say, what they reject
Value Matrix For each persona × capability — the outcome and the proof
Competitive Frame How we win, how they win, where the deal hinges
Pricing & Packaging Story Why this price, what's in/out of each tier, how to talk about it
Sales Enablement Kit 1-pager, talk track, demo flow, FAQ, objection handling
Customer Voice Kit Verbatim quotes, case studies, named references with permission
Launch / Update Notes What changed, why, how to talk about it

Step 3: Positioning Brief

Standard structure (April Dunford):

  1. Competitive alternatives — What customers would use instead (often "status quo")
  2. Unique attributes — What only we have, demonstrably
  3. Value — What those attributes enable customers to do
  4. Target customer characteristics — Who values this most, with disqualifiers
  5. Market category — The frame we want the buyer to use

Step 4: Persona Doc

For each persona:

  • Identity: Title, function, scope, seniority, demographics
  • Pressures: What they're measured on, what's burning, what's strategic
  • Day-to-day: Tools, meetings, decisions
  • What they say: Verbatim from interviews (in their language)
  • What they reject: Objections, anti-buying signals
  • Buying behavior: How they find vendors, who they listen to, their decision criteria

Read the full file on GitHub · 158 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 158 lines · 71 tokens per session scan A 38c0f51ae939

Subscribe to this mod's changes

pmm is a skill published in the GitHub repository GTMify/aigtm (24 stars, last pushed 26d ago), licensed MIT. It adds 71 tokens to every session and 1,327 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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