codexkit-brand-positioning-canvas

codexkit-brand-positioning-canvas is a skill for Claude Code, Codex from hoavdc/CodexKit. It costs 69 tokens per session (661 once invoked), scanned A, original, MIT.

A planning guide for defining how a brand should be understood by its audience, including its category, differences, evidence, tone, and customer needs. It produces a brand positioning canvas, which is a shared summary of those decisions.

In plain words
What is it for?
Use it when shaping a product or company’s positioning, messaging pillars, campaign direction, or launch language.
Why use it?
It helps teams avoid vague messaging and unsupported claims. It brings audience, competitors, proof, and business goals into one consistent foundation.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/hoavdc/codexkit/codexkit-brand-positioning-canvas
Any agent
npx skills add hoavdc/CodexKit --skill codexkit-brand-positioning-canvas
Clone the repo
git clone --depth 1 https://github.com/hoavdc/CodexKit

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for codexkit-brand-positioning-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/hoavdc/codexkit/codexkit-brand-positioning-canvas.svg)](https://agentmods.dev/skills/hoavdc/codexkit/codexkit-brand-positioning-canvas)
Your own site
<a href="https://agentmods.dev/skills/hoavdc/codexkit/codexkit-brand-positioning-canvas"><img src="https://agentmods.dev/badge/skills/hoavdc/codexkit/codexkit-brand-positioning-canvas.svg" alt="Measured on agentmods" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 661 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00069 $0.00661
Opus 5 $0.00034 $0.00331
Sonnet 5 $0.00014 $0.00132
Haiku 4.5 $0.00007 $0.00066

Measured 4d ago against content hash 60e0a31c9efe, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

codexkit-brand-positioning-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/codexkit-brand-positioning-canvas/SKILL.md · 86 lines

How it starts

The opening of the file, as written. The whole thing — 86 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Positioning Canvas

Purpose

Create a positioning foundation that sharpens how a brand should show up and what it should claim.

When to use

  • A product or brand needs sharper differentiation.
  • A campaign or launch lacks a strategic messaging base.
  • A team needs shared language for audience, value, and proof.

When not to use

  • The request is only to rewrite one headline or ad line.
  • No audience, category, or competitor context exists at all.

Inputs

  • product or service offer
  • target audience and known customer signals
  • competitors or substitutes
  • proof points, credibility assets, and brand tone
  • business goals for the positioning work

Procedure

  1. Define the audience and the job they are trying to get done.
  2. Clarify the category and what alternatives customers compare against.
  3. Surface the few differentiators that are both meaningful and provable.
  4. Translate that into a positioning statement, brand voice, and message pillars.
  5. State what the brand is not, to avoid mushy positioning.
  6. Flag claims that lack proof or strategic focus.

Output

  • positioning canvas
  • target audience and JTBD summary
  • differentiators and reasons to believe
  • tone and message pillars
  • anti-positioning or "not us" guardrails

Definition of done

  • Differentiation is explicit and supportable.
  • The output can guide messaging beyond one campaign.
  • The team can see what claims to avoid.

Examples

  • "Help us position our B2B product against two bigger competitors."
  • "Build a positioning canvas we can use before rewriting the website."

Quality Criteria

  • All claims reference specific frameworks, standards, or quantifiable data
  • Content matches the stated audience's expertise level
  • Recommendations are actionable — each includes a concrete next step
  • No unsupported assertions or generic filler language

Verification (4C)

Check Question
Correctness Do referenced frameworks and standards match their official definitions?
Completeness Are all key concepts covered without significant gaps for the stated audience?
Context-fit Would this be useful for someone new to this domain, or is it too advanced/too basic?
Consequence If a stakeholder acted on this immediately, what could they misinterpret?

Read the full file on GitHub · 86 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 86 lines · 69 tokens per session scan A 60e0a31c9efe

Subscribe to this mod's changes

codexkit-brand-positioning-canvas is a skill published in the GitHub repository hoavdc/CodexKit (21 stars, last pushed 3mo ago), licensed MIT. It adds 69 tokens to every session and 661 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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