Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add j4flmao/agent-skills --skill brand-identitygit clone --depth 1 https://github.com/j4flmao/agent-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/j4flmao/agent-skills/brand-identity)<a href="https://agentmods.dev/skills/j4flmao/agent-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/j4flmao/agent-skills/brand-identity/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/j4flmao/agent-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/j4flmao/agent-skills/brand-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00064 | $0.06073 |
| Opus 5 | $0.00032 | $0.03037 |
| Sonnet 5 | $0.00013 | $0.01215 |
| Haiku 4.5 | $0.00006 | $0.00607 |
Grade A, and why
design-brand-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 546 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Identity
Purpose
Define and maintain a cohesive brand identity — visual language, voice, personality, and guidelines — that communicates a product's or company's values consistently across all touchpoints. Brand identity bridges strategy (who you are, why you exist) and execution (how you look, sound, and feel).
Agent Protocol
Trigger
Exact user phrases: "brand identity", "brand guidelines", "visual identity", "brand strategy", "logo usage", "brand voice", "brand consistency", "brand book", "style guide", "corporate identity".
Input Context
- Company name, mission, vision, values
- Target audience demographics and psychographics
- Competitive landscape (3-5 key competitors)
- Existing brand assets (logo, colors, typefaces, marketing materials)
- Product type and industry (B2B SaaS, consumer retail, healthcare, etc.)
- Brand personality archetype (if defined)
Output Artifact
Brand identity system with mission/values, visual language, voice guidelines, and application rules.
Completion Criteria
- Brand mission, vision, and values documented
- Brand personality defined (5 traits with behavioral examples)
- Brand voice guidelines with tone parameters and do/don't examples
- Color palette with primary, secondary, accent, neutral, and semantic colors
- Typography system with typeface selections, hierarchy, and usage rules
- Logo usage guidelines (clear space, minimum size, incorrect usage)
- Visual language rules (photography style, illustration, iconography, motion)
- Application guidelines (digital, print, environmental)
- Brand guidelines document structure outlined
Max Response Length
200 lines of spec, patterns, and guidance.
Framework/Methodology
Brand Identity Decision Tree
What is the primary brand challenge?
├── No existing identity → Build from strategy
│ → Mission → Values → Personality → Visual Identity → Voice → Guidelines
├── Existing identity is inconsistent → Audit and unify
│ → Brand audit → Gap analysis → Unification → Guidelines → Governance
├── Rebranding or refresh → Evolve with purpose
│ → Strategic rationale → Audience research → Evolution → Rollout plan
└── Need application guidelines → Extend and document
→ Touchpoint audit → Template creation → Usage examples → Exceptions
What ships with it
8 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
- references/brand-consistency.md 3.9 KB
- references/brand-guidelines.md 687 B
- references/brand-identity-advanced.md 3.2 KB
- references/brand-identity-fundamentals.md 3.2 KB
- references/brand-voice.md 688 B
- references/color-theory.md 15 KB
- references/logo-systems.md 686 B
- references/visual-identity-system.md 9.2 KB
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 546 lines · 64 tokens per session scan A 9f5c6d3d26f3
design-brand-identity is a skill published in the GitHub repository j4flmao/agent-skills (23 stars, last pushed 5d ago), licensed MIT. It adds 64 tokens to every session and 6,073 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
Other skills, from other repositories
brand-packaging
Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. Use when the user says "packaging design", "packaging brief", "product packaging", "packaging direction", "label design", "packaging identity", "unboxing experience", "packaging look and feel", "brief my…
brand-audit
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels…
brand-guidelines
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding…
rebranding
Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the…
brand-identity
Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand"…
competitor-branding
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are…