buyer-persona

buyer-persona is a skill for Claude Code from jbalbu01/sales-enablement-plugin. It costs 118 tokens per session (2,902 once invoked), scanned A, original, MIT.

A tool for defining an ideal customer profile—the kind of company most likely to benefit from a product—and the people involved in buying it. It records their goals, problems, motivations, and concerns.

In plain words
What is it for?
It helps create buyer personas, define target companies, map buying committees, plan discovery questions, and tailor sales messages.
Why use it?
It replaces vague descriptions of a target market with guidance that sales teams can use in real conversations. It also helps teams understand that several stakeholders may influence one purchase.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the sales-enablement plugin — 18 skills, 7 commands, 10 MCP servers shipped together

Good fit It helps create buyer personas, define target companies, map buying committees, plan discovery questions, and tailor sales messages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jbalbu01/sales-enablement-plugin/buyer-persona
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jbalbu01/sales-enablement-plugin --skill buyer-persona
Clone the repo
git clone --depth 1 https://github.com/jbalbu01/sales-enablement-plugin

Made for: Claude Code.

Or install sales-enablement, the plugin that ships this one along with the rest of its 18 skills, 7 commands, 10 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for buyer-persona

README.md
[![agentmods](https://agentmods.dev/badge/skills/jbalbu01/sales-enablement-plugin/buyer-persona/github.svg)](https://agentmods.dev/skills/jbalbu01/sales-enablement-plugin/buyer-persona)
Your own site
<a href="https://agentmods.dev/skills/jbalbu01/sales-enablement-plugin/buyer-persona"><img src="https://agentmods.dev/badge/skills/jbalbu01/sales-enablement-plugin/buyer-persona/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for buyer-persona

Your own site · 80×15
<a href="https://agentmods.dev/skills/jbalbu01/sales-enablement-plugin/buyer-persona"><img src="https://agentmods.dev/badge/skills/jbalbu01/sales-enablement-plugin/buyer-persona.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 118 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,902 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00118 $0.02902
Opus 5 $0.00059 $0.01451
Sonnet 5 $0.00024 $0.00580
Haiku 4.5 $0.00012 $0.00290

Measured 12d ago against content hash c653545785f7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

buyer-persona scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/buyer-persona/SKILL.md · 323 lines

How it starts

The opening of the file, as written. The whole thing — 323 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Buyer Persona

Build detailed, actionable buyer personas that help reps understand who they're selling to and what those people actually care about. Good personas aren't demographic profiles — they're empathy tools that help your team see the world through your buyer's eyes.

Why Personas Matter for Sales

  • Reps who understand their buyer's daily reality build stronger rapport
  • Messaging that speaks to specific pain points converts better than generic pitches
  • Discovery is more productive when you know what questions to ask each persona
  • Proposals land harder when they address the buyer's specific priorities
  • Objection handling improves when you understand the buyer's real concerns

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                     BUYER PERSONA                                 │
├─────────────────────────────────────────────────────────────────┤
│  MODES                                                            │
│  1. Build Persona — Create a detailed buyer persona from scratch │
│  2. ICP Definition — Define ideal company + buyer characteristics│
│  3. Buying Committee — Map all stakeholders in a typical deal    │
│  4. Persona Messaging — Create tailored messaging per persona    │
│  5. Journey Mapping — Map the buyer's journey and touchpoints    │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone)                                        │
│  • Web research on the role, industry, and common challenges     │
│  • Your input on what you've observed from real customers        │
│  • Industry benchmarks and trends                                │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + ~~CRM: Real deal data — who buys, company profiles, patterns  │
│  + ~~data enrichment (ZoomInfo): Firmographic, technographic data│
│  + ~~data enrichment (ZoomInfo): Contact search by title/dept    │
│  + ~~data enrichment (Clay): Person & company enrichment         │
│  + ~~data enrichment (LinkedIn): Lead profiles, seniority data   │
│  + ~~chat: Team observations about this buyer type               │
└─────────────────────────────────────────────────────────────────┘

Read the full file on GitHub · 323 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 323 lines · 118 tokens per session scan A c653545785f7

Subscribe to this mod's changes

buyer-persona is a skill published in the GitHub repository jbalbu01/sales-enablement-plugin (14 stars, last pushed 6mo ago), licensed MIT. It adds 118 tokens to every session and 2,902 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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