expansion-playbook

expansion-playbook is a skill for Claude Code from jbalbu01/sales-enablement-plugin. It costs 115 tokens per session (2,526 once invoked), scanned A, original, MIT.

A set of plans for growing existing customer accounts through upsells, cross-sells, renewals, and gradual wider adoption.

In plain words
What is it for?
It helps identify signals for account growth, prepare expansion conversations, protect renewals, and plan a land-and-expand approach.
Why use it?
It helps sales and customer-success teams spot expansion opportunities and explain the business case to current customers.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the sales-enablement plugin — 18 skills, 7 commands, 10 MCP servers shipped together

Good fit It helps identify signals for account growth, prepare expansion conversations, protect renewals, and plan a land-and-expand approach.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jbalbu01/sales-enablement-plugin/expansion-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jbalbu01/sales-enablement-plugin --skill expansion-playbook
Clone the repo
git clone --depth 1 https://github.com/jbalbu01/sales-enablement-plugin

Made for: Claude Code.

Or install sales-enablement, the plugin that ships this one along with the rest of its 18 skills, 7 commands, 10 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for expansion-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/jbalbu01/sales-enablement-plugin/expansion-playbook/github.svg)](https://agentmods.dev/skills/jbalbu01/sales-enablement-plugin/expansion-playbook)
Your own site
<a href="https://agentmods.dev/skills/jbalbu01/sales-enablement-plugin/expansion-playbook"><img src="https://agentmods.dev/badge/skills/jbalbu01/sales-enablement-plugin/expansion-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for expansion-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/jbalbu01/sales-enablement-plugin/expansion-playbook"><img src="https://agentmods.dev/badge/skills/jbalbu01/sales-enablement-plugin/expansion-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 115 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,526 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00115 $0.02526
Opus 5 $0.00057 $0.01263
Sonnet 5 $0.00023 $0.00505
Haiku 4.5 $0.00012 $0.00253

Measured 11d ago against content hash 061fc04de145, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

expansion-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/expansion-playbook/SKILL.md · 241 lines

How it starts

The opening of the file, as written. The whole thing — 241 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Expansion Playbook

Growing existing customers is cheaper and faster than acquiring new ones. This skill helps CS and sales teams identify expansion signals, build compelling business cases, and run expansion conversations that feel like partnership — not a sales pitch.

Why Expansion Matters

  • 3-5x cheaper to expand an existing customer than acquire a new one
  • NRR (Net Revenue Retention) is the #1 metric investors and boards care about
  • Happy customers who expand become your strongest references
  • Expansion validates your product-market fit in the deepest way

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  EXPANSION PLAYBOOK                               │
├─────────────────────────────────────────────────────────────────┤
│  PLAYS                                                            │
│  1. Upsell — More of the same (more seats, higher tier)          │
│  2. Cross-sell — New products or modules                         │
│  3. Renewal — Protect and grow at renewal                        │
│  4. Land-and-Expand — Strategy from initial deal to full deploy  │
│                                                                   │
│  SIGNALS                                                          │
│  • Usage patterns (high adoption → ready for more)               │
│  • Team growth (hiring → need more seats)                        │
│  • New use cases (expanding beyond original intent)              │
│  • Champion promotion (your advocate now has more budget)        │
│  • Competitor displacement (using something else for adjacent)   │
│  • Contract milestones (renewal approaching, initial ROI proven) │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + ~~CRM: Customer deal history, ARR, and contract dates         │
│  + ~~CRM: Contact roles and champion mapping                     │
│  + ~~CRM: Usage data and health scores (if tracked)              │
│  + ~~data enrichment (ZoomInfo): Company growth and hiring       │
│  + ~~data enrichment (ZoomInfo): Tech stack changes              │
│  + ~~data enrichment (Clay): Expansion signals and triggers      │
│  + ~~data enrichment (LinkedIn): Champion job changes            │
│  + ~~data enrichment (LinkedIn): Company news and updates        │
│  + ~~chat: Internal customer discussions and feedback             │
│  + ~~calendar/email: Recent customer correspondence              │
└─────────────────────────────────────────────────────────────────┘

Read the full file on GitHub · 241 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 241 lines · 115 tokens per session scan A 061fc04de145

Subscribe to this mod's changes

expansion-playbook is a skill published in the GitHub repository jbalbu01/sales-enablement-plugin (14 stars, last pushed 6mo ago), licensed MIT. It adds 115 tokens to every session and 2,526 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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