cs-playbooks

cs-playbooks is a skill for Claude Code from LeadMagic/gtm-skills. It costs 97 tokens per session (2,008 once invoked), scanned A, original, MIT.

A set of customer success playbooks for guiding customers from onboarding through adoption, retention, and expansion. Customer success is the proactive work of helping customers achieve value from a product.

In plain words
What is it for?
Use it to design onboarding, customer health scores, customer success qualified leads (CSQLs), quarterly business review templates, expansion plays, and responses to outages or churn risks.
Why use it?
It gives a repeatable way to manage customer journeys instead of relying on ad hoc support or personal judgment. It helps teams identify struggling customers and possible expansion opportunities.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code; mentions Codex; mentions Gemini CLI.

Part of the gtm-skills plugin — 196 skills shipped together

Good fit Use it to design onboarding, customer health scores, customer success qualified leads (CSQLs), quarterly business review templates, expansion plays, and responses to outages or churn risks.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/leadmagic/gtm-skills/cs-playbooks
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add LeadMagic/gtm-skills --skill cs-playbooks
Clone the repo
git clone --depth 1 https://github.com/LeadMagic/gtm-skills

Made for: Claude Code.

Or install gtm-skills, the plugin that ships this one along with the rest of its 196 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cs-playbooks

README.md
[![agentmods](https://agentmods.dev/badge/skills/leadmagic/gtm-skills/cs-playbooks/github.svg)](https://agentmods.dev/skills/leadmagic/gtm-skills/cs-playbooks)
Your own site
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/cs-playbooks"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/cs-playbooks/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cs-playbooks

Your own site · 80×15
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/cs-playbooks"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/cs-playbooks.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 97 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,008 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00097 $0.02008
Opus 5 $0.00048 $0.01004
Sonnet 5 $0.00019 $0.00402
Haiku 4.5 $0.00010 $0.00201

Measured 5d ago against content hash 0d06cf932d18, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

cs-playbooks scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check-output.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-success/cs-playbooks/SKILL.md · 175 lines

How it starts

The opening of the file, as written. The whole thing — 175 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Success Playbooks

Overview

Customer Success is not reactive support — it is proactive value delivery that drives retention and expansion. This skill builds the CS operating system: Desired Outcome mapping (Lincoln Murphy), health scoring with leading indicators (Gainsight), CSQL identification for expansion, and playbooks per customer lifecycle stage.

When to Use

  • "Build our customer success function"
  • "Design customer onboarding"
  • "Create a health score model"
  • "Set up expansion plays"
  • "Build QBR templates"
  • "Customer comms during outage / incident"
  • "CS crisis FAQ for support"
  • "Retention crisis — churn wave response"

Authoritative Foundations

  • Lincoln Murphy — Desired Outcome framework. Every customer has a Required Outcome and an Appropriate Experience. Success is their outcome, not your feature usage. The Success Gap: customers using the product correctly but still failing.
  • Nick Mehta / Gainsight — CS ops at scale: health scores, lifecycle stages, digital-first delivery. Operational layer on Murphy's strategy. → references/lincoln-murphy-customer-success.md
  • Allison Pickens — company-wide Customer Success. Treat retention and value delivery as a cross-functional operating model, not a CSM-only responsibility. Align post-sales roles around customer outcomes and use product signals to prioritize human intervention without confusing activity with value.
  • Winning by Design SPICED — Post-sale lifecycle: onboarding → adoption → value realization → expansion → renewal.

Step-by-Step Process

Phase 1: Map the Customer Journey

Define stages: Onboarding → Activation (Day 1-7, aha moment) → Habit Formation (Week 2-6, usage signals) → Indispensability (Month 2-6, workflow integration) → Expansion → Renewal. Each stage has a milestone metric.

Phase 2: Build Health Scoring

Score 0-100: product usage (0-40), engagement depth (0-30), relationship health (0-30). Red (<50): immediate CSM outreach. Yellow (50-74): automated nurture. Green (75+): expansion targeting.

Read the full file on GitHub · 175 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago Changed · +5 lines 0d06cf932d18
  2. 10d ago First seen · 170 lines · 97 tokens per session scan A 7e6072c951aa

Subscribe to this mod's changes

cs-playbooks is a skill published in the GitHub repository LeadMagic/gtm-skills (48 stars, last pushed 2d ago), licensed MIT. It adds 97 tokens to every session and 2,008 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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