Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add LeadMagic/gtm-skills --skill marketing-strategygit clone --depth 1 https://github.com/LeadMagic/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/leadmagic/gtm-skills/marketing-strategy)<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/marketing-strategy"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/marketing-strategy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/marketing-strategy"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/marketing-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00089 | $0.01732 |
| Opus 5 | $0.00044 | $0.00866 |
| Sonnet 5 | $0.00018 | $0.00346 |
| Haiku 4.5 | $0.00009 | $0.00173 |
Grade A, and why
marketing-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 177 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Marketing Strategy
Overview
Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. Not "what should we post?" — "given our ICP, budget, and stage, where does every dollar and hour go?"
This skill builds a complete marketing operating plan: channel mix, budget allocation by funnel stage, content strategy, demand generation, brand building, and measurement. The output is a strategy document, not a list of tactics.
Authoritative Foundations
- Product-Led Marketing — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue.
- Schwartz Awareness Levels — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue.
- Pulizzi Content Tilt — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue.
When to Use
- "Build our marketing strategy"
- "Plan our marketing for Q1"
- "Allocate marketing budget"
- "Which channels should we invest in?"
- "Design a demand generation engine"
- "Create a marketing operating plan"
- "What should marketing own vs sales?"
Step-by-Step Process
Phase 1: Channel Mix by Stage
| Stage | <$1M ARR | $1-10M ARR | $10M+ ARR |
|---|---|---|---|
| Primary | Founder-led content + outbound | Content + paid + events | Brand + multi-channel |
| Content | LinkedIn (founder), blog | Blog, newsletter, webinars | Editorial, video, podcast |
| Paid | None (too early) | LinkedIn + Google (test) | LinkedIn + Google + Meta + programmatic |
| Events | None | 1-2 conferences/year | Owned events + major conferences |
| PR/Media | Podcast guesting | Trade publications | Tier 1 media + analyst relations |
| Partners | None | Integration partners | Full partner ecosystem |
Phase 2: Budget Allocation
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 6d ago Changed b01e94eeb339
- 10d ago First seen · 177 lines · 89 tokens per session scan A a751112dd451
marketing-strategy is a skill published in the GitHub repository LeadMagic/gtm-skills (48 stars, last pushed 2d ago), licensed MIT. It adds 89 tokens to every session and 1,732 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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