Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add LeadMagic/gtm-skills --skill paid-advertisinggit clone --depth 1 https://github.com/LeadMagic/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/leadmagic/gtm-skills/paid-advertising)<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/paid-advertising"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/paid-advertising/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/paid-advertising"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/paid-advertising.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00111 | $0.01955 |
| Opus 5 | $0.00056 | $0.00978 |
| Sonnet 5 | $0.00022 | $0.00391 |
| Haiku 4.5 | $0.00011 | $0.00196 |
Grade A, and why
paid-advertising scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 184 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Paid Advertising
Overview
Paid advertising is a dial, not a switch. Start small, measure everything, double down on what works. B2B advertising is fundamentally different from B2C — smaller audiences, higher CPCs, longer conversion cycles. Platform selection matters more than budget size.
This skill covers platform selection, budget allocation, campaign structure, and measurement across the four major B2B ad platforms plus programmatic.
Authoritative Foundations
- Meta Advantage+ Framework — Shapes deliverables for this skill — Paid advertising is a dial, not a switch.
- Google Performance Max — Shapes deliverables for this skill — Paid advertising is a dial, not a switch.
- LinkedIn Campaign Manager — Shapes deliverables for this skill — Paid advertising is a dial, not a switch.
When to Use
- "Launch paid ads"
- "Which ad platform should I use?"
- "Set up LinkedIn Ads"
- "Allocate ad budget"
- "Optimize Google Ads for B2B"
- "Run Meta ads for SaaS"
- "Measure ad ROI"
Step-by-Step Process
Phase 1: Platform Selection
| Platform | Best For | CPC Range | Min Budget | B2B Fit |
|---|---|---|---|---|
| LinkedIn Ads | B2B targeting by title, company, industry | $5-15 CPC | $3-5K/mo | Highest — native B2B |
| Google Ads | Intent capture (search), retargeting (display) | $2-10 CPC | $2-5K/mo | High — capture demand |
| Meta (FB/IG) | Top-of-funnel awareness, retargeting | $1-5 CPC | $1-3K/mo | Medium — audience building |
| TikTok Ads | Brand awareness, younger demographics | $0.50-3 CPC | $1-3K/mo | Low-Medium — emerging B2B |
| Programmatic | Scale, retargeting, account-based | $2-8 CPM | $5-10K/mo | Medium — ABM |
For most B2B SaaS, stack priority: LinkedIn (targeting) → Google (intent capture) → Meta (retargeting). Add TikTok and programmatic when the first three are profitable.
Phase 2: LinkedIn Ads Deep Dive
LinkedIn is the highest-intent B2B ad platform. Targeting by job title, company size, industry, and skills means you reach exactly your ICP.
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 7d ago Changed 816f59b4ff3c
- 11d ago First seen · 184 lines · 111 tokens per session scan A ebbd63734d0a
paid-advertising is a skill published in the GitHub repository LeadMagic/gtm-skills (49 stars, last pushed 4d ago), licensed MIT. It adds 111 tokens to every session and 1,955 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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