strategic-gifting

strategic-gifting is a skill for Claude Code from LeadMagic/gtm-skills. It costs 120 tokens per session (2,510 once invoked), scanned A, original, MIT.

A guide to planning business gifts for specific people and target companies, including tools such as Sendoso, Alyce, and Reachdesk. It covers personalization, timing, budgets, buyer policies, and customer-record tracking.

In plain words
What is it for?
Use it to plan executive gifts, direct-mail campaigns, gift sequences, and post-sale gifts. It also helps compare gifting platforms and fit gifts into account-based marketing, which targets selected business accounts.
Why use it?
It helps avoid wasteful gifts, policy violations, and gifts that feel irrelevant. It also separates thoughtful account-based outreach from review incentives or attempts to bribe buyers.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code; mentions Codex; mentions Gemini CLI.

Part of the gtm-skills plugin — 196 skills shipped together

Good fit Use it to plan executive gifts, direct-mail campaigns, gift sequences, and post-sale gifts. It also helps compare gifting platforms and fit gifts into account-based marketing, which targets selected business accounts.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/leadmagic/gtm-skills/strategic-gifting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add LeadMagic/gtm-skills --skill strategic-gifting
Clone the repo
git clone --depth 1 https://github.com/LeadMagic/gtm-skills

Made for: Claude Code.

Or install gtm-skills, the plugin that ships this one along with the rest of its 196 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for strategic-gifting

README.md
[![agentmods](https://agentmods.dev/badge/skills/leadmagic/gtm-skills/strategic-gifting/github.svg)](https://agentmods.dev/skills/leadmagic/gtm-skills/strategic-gifting)
Your own site
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/strategic-gifting"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/strategic-gifting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for strategic-gifting

Your own site · 80×15
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/strategic-gifting"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/strategic-gifting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 120 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,510 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00120 $0.02510
Opus 5 $0.00060 $0.01255
Sonnet 5 $0.00024 $0.00502
Haiku 4.5 $0.00012 $0.00251

Measured 6d ago against content hash e43d5e32905a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

strategic-gifting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check-output.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/abm/strategic-gifting/SKILL.md · 245 lines

How it starts

The opening of the file, as written. The whole thing — 245 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategic Gifting

Overview

"Send a mug, call it ABM" wastes budget and annoys buyers. Strategic gifting is a relationship signal — proof you researched the person, respect their policy, and timed the touch to the deal journey. John Ruhlin's Giftology teaches go-deep-not-wide: one remarkable gift beats 100 logo pens. Sendoso (and peers Alyce, Reachdesk, Postal.io) operationalize logistics — address verification, warehouse, CRM triggers — but cannot replace Giftology personalization.

Gifting is not bribery, review incentives (see review-platforms ToS), or a substitute for solving business pain. Use inside ABM programs (abm-strategy) with tier budgets and compliance gates.

When to Use

  • "Set up Sendoso for sales"
  • "Giftology playbook for enterprise"
  • "What gift to send a CRO?"
  • "ABM direct mail + gift sequence"
  • "Buyer gift policy compliance"
  • "Sendoso vs Alyce"
  • "Gift to unblock deal" (usually: don't — diagnose first)
  • "Post-close customer gift"

Do not use for G2/review gift cardsreview-platforms (platform ToS). Do not use for customer advocacy rewards at scale — customer-marketing.

Authoritative Foundations

  • John Ruhlin — Giftology. Relationship gifting: personalization, no logo, 3-gift system (them / family / team), story-driven notes. Source: Giftology and Ruhlin Group methodology.
  • Sendoso. Revenue sending platform: eGift, physical gifts, direct mail, CRM/MAP integrations, address confirmation, analytics. Use for execution after Giftology brief is written.
  • ITSMA ABM tiers. Gift budget scales with 1-to-1 vs 1-to-few vs 1-to-many — never same playbook for Tier 1 and Tier 3.
  • Winning by Design Bowtie. Physical touches bridge marketing → sales; post-close gifts support retention (right side of bowtie).

Step-by-Step Process

Phase 1 — Gift vs No Gift Decision

Send gift when Do NOT send
Tier 1/2 ABM account with research done Cold outbound with no relationship
Post-discovery — reference their words Active price negotiation
Post-close thank-you Trying to "unstick" stalled deal (bribery)
Champion appreciation mid-cycle Exceeds known company gift cap
Event no-show recovery (personal) Generic holiday blast to list

Read the full file on GitHub · 245 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago Changed e43d5e32905a
  2. 11d ago First seen · 245 lines · 120 tokens per session scan A 62d6e5e797ef

Subscribe to this mod's changes

strategic-gifting is a skill published in the GitHub repository LeadMagic/gtm-skills (48 stars, last pushed 3d ago), licensed MIT. It adds 120 tokens to every session and 2,510 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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