Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add matteotitta/genesys-skills --skill ad-creative-briefgit clone --depth 1 https://github.com/matteotitta/genesys-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/matteotitta/genesys-skills/ad-creative-brief)<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/ad-creative-brief"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/ad-creative-brief/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/ad-creative-brief"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/ad-creative-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00028 | $0.02411 |
| Opus 5 | $0.00014 | $0.01205 |
| Sonnet 5 | $0.00006 | $0.00482 |
| Haiku 4.5 | $0.00003 | $0.00241 |
Grade A, and why
ad-creative-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 210 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Ad Creative Brief
Generate creative briefs for ad designers and video teams. Extracts messaging angles from copy skill outputs, adds visual direction, format specs per platform, and A/B test variants. Outputs a structured brief ready for design production.
Doctrine inherited (Step 7 — 0626 rollout, locked 2026-06-04)
Output complies with:
output-tenets.md,output-simplicity.md,design-production.md- Step 6 calibration: see [[feedback_execution_doctrine_refinements_step6]]
Refinements applied to this skill:
| Code | Refinement | How it lands in ad-creative-brief |
|---|---|---|
| R1 | Source placement | Brief is client-team review surface (designer hand-off). Cleaned [VERIFIED:...] tags in a collapsed appendix. No tags on the per-platform spec sheets. |
| R2 | Single-doc-with-toggles | Multi-platform brief ships as one doc with toggle per platform (LinkedIn 1.91:1, LinkedIn 1:1, Meta 1:1, Meta 4:5, Meta 9:16) — not 5 sub-docs. |
| R3 | Product-update tone | Ad copy directions frame as "[Product] does X" not "thrilled to introduce." |
| R5 | Blog as voice anchor | When the campaign has an anchor blog, the brief specifies the blog's opening line as the hero headline across all formats. |
| R6 | CTA hierarchy | Market-facing ads → sign-up primary, blog as fallback. Retargeting / warm-base → product-action. |
| R9 | Action-oriented section names | "Strategy / Hero overlay / Visual direction" — action/noun-led. |
Triggers
Run this skill when:
- Ad copy is written (via
/google-ads-copyor/linkedin-ads-copy) and creative production needs to start - A designer or video producer is being briefed for new campaign creative
- Existing creative is fatigued and needs refresh angles before re-shoot
- A new platform/format is being added to an existing campaign
Do NOT run when:
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 210 lines · 158 tokens per session scan A 6e990b6d690a
ad-creative-brief is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 28 tokens to every session and 2,411 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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