content-strategy

content-strategy is a skill for Claude Code from matteotitta/genesys-skills. It costs 135 tokens per session (2,169 once invoked), scanned A, original, MIT.

Um método para criar uma estratégia de conteúdo B2B, ou seja, um plano para uma empresa vender a outras empresas através de conteúdos em canais como redes sociais, newsletters, podcasts e artigos.

In plain words
What is it for?
Serve para definir temas principais, mapear conteúdos pelas fases da decisão de compra, escolher canais, estabelecer frequência e montar um roteiro de execução de 90 dias.
Why use it?
Transforma pesquisa sobre clientes, marca e concorrência num plano organizado, em vez de deixar a criação de conteúdo sem prioridades ou sequência.

Skill for Claude Code

Written for Claude Code: effort in frontmatter.

Good fit Serve para definir temas principais, mapear conteúdos pelas fases da decisão de compra, escolher canais, estabelecer frequência e montar um roteiro de execução de 90 dias.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/matteotitta/genesys-skills/content-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matteotitta/genesys-skills --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/matteotitta/genesys-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/matteotitta/genesys-skills/content-strategy/github.svg)](https://agentmods.dev/skills/matteotitta/genesys-skills/content-strategy)
Your own site
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/content-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/content-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 135 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,169 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00135 $0.02169
Opus 5 $0.00068 $0.01085
Sonnet 5 $0.00027 $0.00434
Haiku 4.5 $0.00014 $0.00217

Measured 11d ago against content hash 97f3379d11e9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/primitives/content/strategy/content-strategy/SKILL.md · 155 lines

How it starts

The opening of the file, as written. The whole thing — 155 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content strategy

Synthesise foundational research (ICP, messaging, competitors, TOV, brand) into an actionable B2B SaaS content plan: service-based pillars, TOFU/MOFU/BOFU funnel mapping, channel mix, cadence, and a 90-day execution roadmap. Volume targets, recurring series, and a sample week make the strategy executable from day one.

When to run

Invoke when the user asks for:

  • "Create a content strategy / content plan / content marketing strategy for [company]"
  • "Content calendar for [company]" or "build a content program"
  • "What content should [company] create?" / "content roadmap"
  • Channel-specific strategies: "social media strategy", "LinkedIn content strategy", "podcast/YouTube strategy", "newsletter strategy"

Do NOT invoke when:

  • User wants individual posts only → linkedin-content or youtube-scripts
  • User wants messaging framework → product-messaging
  • User wants ICP research only → icp-behavioural
  • User wants product launch plan → product-launch
  • User wants SEO/AEO research and article queue → chain aeo-strategy after this skill

Inputs

This skill accepts any context dimension. The more available, the stronger the strategy. It synthesises whatever foundations exist.

Context dimensions

Input Source Impact
ICP research — segments, personas, pain points icp-behavioural High — drives pillar relevance + funnel mapping
Product messaging — positioning, capabilities, differentiators product-messaging High — drives pillar selection + content angles
Competitor research — content analysis, gaps competitor-research Medium — drives differentiation + gap-filling
TOV guidelines — voice, vocabulary, patterns tov-guidelines Medium — drives style + consistency
Company context — overview, market position, leadership company-context Medium — drives narrative + brand pillars
Brand identity — visual guidelines, mood brand-kit Low-Medium — drives visual content specs
Content audit — existing inventory + performance content-audit Medium — drives gap analysis + build-on
Market research — industry trends, TAM/SAM User or research skills Low-Medium — drives trend angles

Read the full file on GitHub · 155 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 155 lines · 135 tokens per session scan A 97f3379d11e9

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 135 tokens to every session and 2,169 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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